NEW YORK--(BUSINESS WIRE)--CohnReznick LLP, the 10th largest accounting, tax, and advisory firm in the United States, today announced that Joe Torre will continue to serve as its national spokesperson and unveiled its new, multimillion dollar advertising campaign designed to convey the Firm’s deep expertise helping clients navigate and succeed in today’s changing business landscape. The brand new “Game Changer” campaign features Joe Torre, legendary baseball manager, EVP of Operations at Major League Baseball, and 2014 National Baseball Hall of Fame electee.
Beginning today, the ad series, designed to reach target market decision-makers and featuring Torre, will run in national business and key trade publications, top-market and national radio spots, integrated sponsorships, digital/mobile ads, including native content, and social media sponsored posts. Additionally, the campaign includes outdoor placements and inclusions on commuter rail lines originating in strategic markets. The campaign will also target key industry trade print and online outlets, focusing on many of the Firm’s practice areas, such as affordable housing, commercial real estate, private equity, renewable energy, and the specialized services of CohnReznick Advisory Group.
The campaign’s theme, “Game Changer,” reflects the critical importance of tapping proven performance, expertise, and insight during important and complex times. The Firm’s clients and prospective clients face many uncertainties in today’s business environment, but CohnReznick’s partner-led approach helps clients overcome those business challenges through measurable, results-based solutions. The ads reinforce CohnReznick’s strong and relevant industry expertise and its strategic, transformative, and forward-thinking advice for clients. Torre is featured with eye catching “game changer” themes, underlining the need to master the uncertainty in the market that many of the Firm’s clients face every day. The language in the campaign underscores the Firm’s core belief and attribute – that forward thinking creates results.
Torre also embodies many of the campaign’s themes, being a leader, but also a “game changer” himself. As an accomplished manager, Joe exemplifies the same characteristics that the Firm’s legacy was built on – excellence, integrity, dedication, proven performance, philanthropy, and results-driven leadership. Torre aligns with the Firm’s brand – proven performers, leaders, team players, and nationally recognized-experts in their field.
“The ‘Game Changer’ campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values,” said Chuck Ludmer, CMO, CohnReznick. “The new campaign will help us raise awareness among C-suite decision makers and influencers. We believe it is consistent with our breakthrough strategy and helps us translate our messages.”
“We hear from our clients daily about the challenges they face in their industries. The playing field is constantly changing and you need the right expertise to stay ahead,” said Tom Marino, co-CEO, CohnReznick.
“Through our campaign, we hope to convey our forward-thinking approach to business solutions that create real results for our current and future client base,” added co-CEO Ken Baggett.
“Just like in baseball, you have to cover all your bases in business,” said Torre. “You’ve got to stay on top of the game if you want your company to get ahead. But in today’s world, it’s hard to do that alone. You need a team that can give you the expertise and forward thinking essential to make the right calls. Remember, ‘Individuals win games. But teams win championships.’ And CohnReznick’s team embodies that.”
The advertising campaign was created by Source Communications, an integrated marketing agency headquartered in Hackensack, NJ, with a particular strength in sports marketing strategy and activation.
The relationship with Torre extends beyond business, into charitable commitments. CohnReznick CARES, the Firm’s community service “call to action” that demonstrates its commitment to Community, Advocacy, Responsibility, Education, and Service, supports Torre’s Safe At Home Foundation, which aims to end the cycle of domestic violence and save lives. The Safe At Home Foundation is one of the four national charities CohnReznick CARES supports as part of the Firm’s deep commitment to community involvement. CohnReznick not only supports Foundation-related events, but hosts its own golf tournament to raise money for the Safe At Home Foundation each year. Since CohnReznick started working with the Safe At Home Foundation, it has raised nearly $600,000 for the cause.
For more information and to view the advertising campaign, please visit www.cohnreznick.com.
With origins dating back to 1919, CohnReznick LLP is the 10th largest accounting, tax, and advisory firm in the United States, combining the resources and technical expertise of a national firm with the hands-on, entrepreneurial approach that today's dynamic business environment demands. CohnReznick serves a large number of diverse industries and offers specialized services for Fortune 1000 companies, owner-managed firms, international enterprises, government agencies, not-for-profit organizations, and other key market sectors.
Headquartered in New York, NY, CohnReznick serves its clients with more than 280 partners, 2,500 employees, and 26 offices. The Firm is a member of Nexia International, a global network of independent accountancy, tax, and business advisors. For more information, visit www.cohnreznick.com.
About Source Communications
Ideas inspire action at Source Communications - and Source's inspired ideas help build business for clients like CohnReznick, Amtrak, Brand USA, Buffalo Wild Wings, Hewlett-Packard, NY/NJ Super Bowl Host Committee, SONY, SUBWAY restaurants, Wise Snacks, and more. Source offers clients a holistic solution via its extensive and integrated in-house capabilities: advertising, branding, messaging, media planning/buying, and award winning creative, as well as sports sponsorship ideation, negotiation, implementation, activation and assessment. Founded in 1983, Source remains independent, objective and innovative and has a proven record of exceeding client expectations. Beyond advertising, areas of specialization include franchise, retail and technology marketing, sports marketing, content creation, and branding and messaging strategy. Source’s transactional marketing approach drives traffic, generates leads, increases sales, nurtures loyalty and builds brand.
Headquartered in Hackensack, NJ with offices in La Jolla, CA, Washington, DC and Cleveland, OH, Source’s staff of 60+ professionals are passionate about our business as well as our clients' businesses. We are dedicated, enthusiastic and smart business partners you can count on for results-driven ideas and impeccable execution.