DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/43fn3r/foodservice) has announced the addition of the "Foodservice Breakfast Trends in the U.S., 2nd Edition" report to their offering.
Breakfast is the most important meal of the day, not just for the average American consumer, but also for the restaurant industry nationwide, according to Foodservice Breakfast Trends in the U.S., 2nd Editions.
The breakfast daypart continues to drive sales at limited-service restaurants and full-service restaurants alike. It is estimated that restaurant breakfast sales will reach $47 billion in 2013, up 5% from 2012. Additionally, sales are forecast to rise more than 5% in both 2014 and 2015.
Outstripping the lunch, dinner and snack dayparts, per capita spending on the breakfast daypart increased almost 8% during 2007-2012. Limited-service breakfast grew at more than double the rate (11%) of full-service breakfast (5%), due to a mixture of consumer trade down, increasing limited-service breakfast availability and variety, and the needs of on-the-go consumers. Furthermore, limited-service restaurants - which account for two-thirds of total restaurant breakfast sales - are benefitting from menu item innovation hitting healthfulness, indulgence, and quality notes, in addition to innovation in the tea and juice platform, among other factors.
Not to be completely outshone, full-service breakfast is in the midst of a rebound. Segment gains indicate that though full-service restaurant may continue to struggle with pricing, they have generally recovered from steep recession-driven traffic declines. In addition, many family restaurant chains have found success in experimenting with take out and portable menu options.
Key Topics Covered:
Chapter 1: Share of Stomach: Restaurant Breakfast Sales Analysis
Chapter 2: Breakfast Daypart Guest Traffic Trends
Chapter 3: Breakfast Menu Item Ordering Analysis
Chapter 4: Breakfast Menu Trends
Chapter 5: Eating Breakfast Away from Home: Motivators
Chapter 6: Brand Analysis: Snack & Beverage Restaurants
Chapter 7: Brand Analysis: Quick-Service Restaurants
Chapter 8: Restaurant Breakfast Brand Analysis: Fast Casual Restaurants
Chapter 9: Restaurant Breakfast Brand Analysis: Family Restaurants
For more information visit http://www.researchandmarkets.com/research/43fn3r/foodservice