DENVER--(BUSINESS WIRE)--Placeable, the location-based marketing technology for the enterprise advertiser, today announced that Greg Lems joined the team as chief technology officer. In this role, Mr. Lems will guide Placeable development, technology strategy, engineering, delivery and quality assurance functions. He will also oversee the Placeable platform, which manages millions of locations for some of the largest global brands.
“Greg brings profound technical experience and an engaging management style that has earned him the respect of the technology community,” said Ari Kaufman, Placeable CEO. “Having Greg at the helm of the technology organization will ensure that the company continues to innovate its technology platform and lead the ongoing growth of the local search marketing industry. Greg’s ability to attract top technical talent to our team will support the company’s desire to accelerate progress.”
Mr. Lems is an accomplished technology leader, having been recognized as the CIO of the Year by the Denver Business Journal in 2011. Prior to joining Placeable, Mr. Lems served as CTO at Swiftpage where he directed all IT, QA and software development functions. He previously served as chief technology officer and vice president of IT at ClickBank, as well as leadership positions at bConnected and the Dante Group.
“I am very excited to be part of the Placeable team,” said Mr. Lems. “Our growth depends on our ability to add features and functionality with quality and performance that are unparalleled in the location-based marketing arena. We are growing significantly and I look forward to expanding and enhancing our technical capabilities to meet our goals.”
Placeable helps large advertisers increase local market share and improve customer experience by unlocking location content as a strategic marketing asset. With Placeable’s web-based platform, brands and agencies easily clean and control their place data for use across maps, search engines, social networks, local landing pages, locators and marketing technology. Placeable’s location marketing technology powers millions of locations worldwide for brands including Bank of America, Western Union, and Nationwide Insurance. Placeable is based in Denver, CO. http://placeable.com/