Oral-B® Unveiled Its First Ever Power Brush Trial Programme - TEST DRIVE - at the British Dental Conference and Exhibition 2014

Oral-B, Worldwide Leader in Oral Care, Shares Latest Breakthroughs in Power Brushing Technology

British Dental Conference and Exhibition 2014 attendee experiencing the new TEST DRIVE power brush trial programme with an Oral-B® representative. (Photo: Business Wire)

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British Dental Conference and Exhibition 2014

MANCHESTER, UK--()--At the British Dental Conference and Exhibition, Oral-B introduced three of its latest advancements to dental professionals: TEST DRIVE power brush trial programme, CROSS ACTION® brush head and SmartSeries™ electric toothbrush with Bluetooth 4.0 connectivity.

At the conference, more than 1,850 dental professionals experienced Oral-B’s new TEST DRIVE power brush trial programme. Multiple users can now experience Oral-B power and toothpaste using a shared handle in a hygienic way with specialized handles and refills featuring a Triple-Protection-System:

  • A sealing insert within the specialized refill head works with the specialized handle to help prevent saliva from entering the handle;
  • A specially designed protective covering works in combination with the sealing system to help provide extra protection against soiling of the handle;
  • The cleaning and disinfection procedure, in line with international standards, ensures a hygienic next use.

Furthermore, Oral-B showcased the new CROSS ACTION head – its most advanced power head with perfectly angled bristles for a superior clean1 – and its new SmartSeries electric toothbrush – the world’s first interactive electric toothbrush with Bluetooth connectivity that helps to create more personalized brushing routines.

“These launches will undoubtedly change the way my patients brush their teeth. Their oral hygiene will improve, which will mean that their treatment is much more likely to be successful. Without good oral care all restorative and aesthetic treatments will flounder,” said Dr. Amit Patel, specialist in periodontics and implant dentist.

TEST DRIVE will be available in-practice to a limited number of dental professionals for patient trials from July 2014. To learn more please get in touch with your Oral-B representative.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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1 vs. regular manual toothbrush

Contacts

P&G AD Professional & Scientific Relations EMEA
Dr. Guy Goffin
Goffin.g@pg.com
or
AB Communications PR Ltd
Michelle Hurd, 0208 399 6730
michelle@ab-communications.com

Release Summary

Oral-B® Unveiled Its First-Ever Power Brush Trial Programme - TEST DRIVE - at the British Dental Conference and Exhibition 2014

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Contacts

P&G AD Professional & Scientific Relations EMEA
Dr. Guy Goffin
Goffin.g@pg.com
or
AB Communications PR Ltd
Michelle Hurd, 0208 399 6730
michelle@ab-communications.com