RICHMOND, Va.--(BUSINESS WIRE)--New Generations Federal Credit Union (www.newgenfcu.org) celebrates April as Financial Literacy Month, but the week of April 20th through April 26th is of special importance this year since it is National Credit Union Youth Week™. Sponsored by Credit Union National Association, this week is set aside to encourage responsible financial habits in youth. New Generations is spreading a message highlighting the importance of savings and the benefits of banking with a credit union throughout RVA this week.
“We believe that inspiring a new generation of savers is the most effective way to build a strong future for our region and our country,” stated Jennifer Dandridge, New Generations’ President and CEO. “By starting early, today’s children will be able to see the helpful impact of regular savings over a period of time, instilling positive financial habits by the time they reach adulthood. The confidence and financial knowledge these habits will instill is priceless.”
New Generations is taking part in a youth week challenge, rewarding new and existing savers with both financial and non-financial benefits and prizes that encourage increased savings. The institution has also devoted substantial resources to the development and publication of personal finance educational materials for children, teens, and young adults. Those interested in participating in the challenge are encouraged to visit a New Generations branch location in Central Virginia.
“Our slogan is, ‘Financial Strength. Together.’ What better way to build financial strength than by teaching today’s children the basic concepts of personal finance and empowering them to take charge of their own financial futures?” asked Ms. Dandridge.