COLUMBIA, S.C.--(BUSINESS WIRE)--The tail end of the Great Depression with World War II on the horizon may seem like an unlikely time to start a new insurance company. Add an unconventional all-woman sales force and the picture begins to emerge of a company that broke the mold from its founding.
That hasn’t changed in 75 years.
On April 18, Colonial Life & Accident Insurance Company celebrates more than seven decades of business and community leadership — years marked by innovation, entrepreneurship and opportunity. The company has grown from its founding in Columbia, S.C., to a national leadership position in the employee benefits industry.
Along the way, the company helped pioneer many practices now commonplace in the industry, including marketing at the workplace, making benefits easy and affordable to purchase through payroll deduction, and helping employees understand their benefits with one-to-one laptop enrollments.
“We have a long history of helping America’s workers protect the vitally important things they’ve worked so hard to build,” said President and CEO Randy Horn. “Along the way, we’ve developed a reputation for innovation and excellence, for working to a higher standard to meet our customers’ needs.”
The entrepreneurial spirit of Colonial Life’s founders continues today as the model of the company’s distribution system, which includes more than 8,000 independent sales agents across the country. “Colonial Life’s large national sales organization is unusual in the industry and allows us to meet face-to-face with employers and employees at businesses of all sizes in every corner of the country,” Horn said. The company also partners with thousands of insurance brokers to offer its products and services.
The company celebrated its anniversary this month by making significant contributions in its local community, including building a Habitat for Humanity home. Annual corporate and employee charitable giving totals $2 million, while the company’s economic impact in South Carolina alone totals approximately $100 million a year.
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, cancer, critical illness and supplemental health insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million working Americans and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/colonial-life.