NEW YORK--(BUSINESS WIRE)--Please replace the release with the following corrected version. In the original release, Ally Bank, Inc. was referred to as Ally Financial, Inc.
The corrected release reads:
TNS ANNOUNCES WINNERS OF 2014 TNS CHOICE AWARDS
Award Recognizes Outstanding Performance in the Financial Services Marketplace
Global research consultancy TNS, announced today the winners of the 2014 TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive marketplace.
Winners of the award have shown themselves to be the preferred choice by their strong performance in attracting new customers, satisfying and retaining customers, and winning a larger share of their customers' total banking business. The program is developed to identify strong achievement on both the National and Regional level. The 2014 TNS Choice Award winners are:
|JP Morgan Chase – Consumer banking||Edward Jones – Investment services|
|U.S. Bancorp – Small business banking||
Ally Bank, Inc. – Direct banking
|JP Morgan Chase – Premier banking||Wells Fargo & Co. – Corporate banking|
|BB&T Corporation – Commercial banking|
|JP Morgan Chase – Consumer banking, East||JP Morgan Chase - Consumer banking, West|
|JP Morgan Chase – Consumer banking, Central|
Winners of the TNS Choice Award are determined using data from TNS’s multi-client research programs. These large-scale market intelligence programs evaluate the competitive momentum of individual financial services firms. These results are determined using several different metrics, each providing an indication of how individual firms are performing vis-à-vis their competitors. Using all of these measures, TNS calculates an overall “competitive momentum score.” The award goes to the one provider with the highest score.
These research programs also diagnose what is driving marketplace momentum through an assessment of each firm’s customer experience, brand health, and marketing effectiveness.
“There are other awards that recognize strong customer satisfaction or overall brand performance, said Joe Hagan, Senior Vice President of multi-client programs at TNS and Manager of the TNS Choice Awards. “While these variables are important, true success is a function of many factors including value offered, convenience provided, reputation, clarity of advertising, and quality of products. The interplay of these factors influence consumer choices and distinguish the winners in the competitive marketplace,” Hagan added.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.