SHORT HILLS, N.J.--(BUSINESS WIRE)--D&B (NYSE: DNB), the world's leading source of commercial information and insight on businesses, today announced that it has acquired the social data matching business unit of Fliptop, a leader in software solutions that aggregates public web and social data. The acquisition combines social data with D&B’s proprietary data and analytics to deliver results for a growing and global customer base. Fliptop will continue to operate as an independent, non-affiliated company.
Fliptop’s social data matching technology enables D&B to associate the most up-to-date social profiles with businesses in its database. By linking unstructured social data with D&B’s existing, proprietary structured data, customers will gain a more comprehensive view of people and businesses, prioritize leads and targets, and identify opportunities to expand relationships with customers. These capabilities will be integrated into D&B’s solutions.
“This acquisition is a significant step forward in providing our customers with the most comprehensive data and insights around the people and businesses that matter most to them,” said Bob Carrigan, President, Chief Executive Officer and Director, D&B. “Introducing rich social data that matches people with public profiles to the 230 million businesses in our database will offer our customers an edge in an increasingly digital sales and marketing environment.”
Financial terms of the transaction are undisclosed.
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of commercial data, analytics and insight on businesses, or “content.” Our global commercial database contains more than 230 million business records. We transform commercial data into valuable insight which is the foundation of our global solutions that customers rely on to make critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.
Fliptop uses data science to help companies close more sales. Fliptop’s cloud-based platform combines public web data with internal CRM and marketing application data in order to generate measurable sales lift. Their fully automated end-to-end predictive platform provides high return on investment and can be deployed quickly.
Fliptop is a venture-backed company headquartered in San Francisco, CA. For more information visit www.fliptop.com or follow @fliptop.