In Time for Spring Cleaning Season, Tide® Launches Multi-Purpose Cleaner with More Than 225 Uses around the Home

New Tide Oxi Multi-Purpose Stain Remover Helps Tackle Cleaning Needs Inside and Outside the Laundry Room

CINCINNATI--()--For many, spring is a time of renewal and cleaning out to start fresh after a long winter. To help people achieve a deep clean all around the house, Tide has launched the new Tide Oxi Multi-Purpose Stain Remover, its first product designed to be used in and out of the wash.

Great for spot treating, cleaning hard surfaces and as a laundry booster, Tide Oxi is a true multi-purpose cleaner, with more than 225 uses. For those looking to deep clean around the home, Tide Oxi can be mixed with water to make a cleaning solution for use on many surfaces, including tile and grout, upholstery, countertops, carpet – even patio furniture!

It also makes an ideal additive to provide a boost to a favorite detergent – providing better stain removal, whiter whites and brighter colors. Its powerful stain removal technology comes from an ingredient called NOBS, which works with peroxide to form peracid, a color-safe bleach that makes it ideal for clothing and fabrics.

“With our deep consumer understanding, we know that deep cleaning and removing stains are important – both in the laundry room and beyond. With this in mind, we are excited to bring the cleaning power of Tide that consumers have trusted for more than 50 years for their laundry needs, to help them get the same great results around their home,” said Raquel Rozas, P&G Brand Manager for Tide. “Thanks to its more than 225 uses, now you can ‘Tide that’ – almost no household stain, be in on a shirt or on the couch, is safe from the cleaning power of Tide Oxi.”

According to data from a research by Tr3s Insights1, when shopping for household cleaners, effectiveness is very important to Hispanic consumers – as a matter of fact, a key selling point for a product is “really getting things clean.” Moreover, being a trusted brand is the second most important quality Hispanics look for in cleaning products.

Tide Oxi Multi-Purpose Stain Remover is available in Refreshing Breeze Scent at retailers across country. The suggested retail price for Tide Oxi Multi-Purpose Stain Remover is $12.99 for a 7.5 lb tub, with 108 loads.

About Tide®
For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Pods®, Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide VIVID White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers’ on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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1 Tr3s 2012 Hispanic 18-34s Living The “Next Normal”; Experian Simmons Summer 2012 NHCS Adult Survey 12-month

Contacts

FleishmanHillard
Ivy Rueda, 305-520-9025
ivy.rueda@fleishman.com
or
P&G Fabric Care Communications
Tracey Long, 513-983-9629
long.tl@pg.com

New Tide Oxi Multi-Purpose Stain Remover Helps Tackle Cleaning Needs Inside and Outside the Laundry Room. (Photo: Business Wire)

New Tide Oxi Multi-Purpose Stain Remover Helps Tackle Cleaning Needs Inside and Outside the Laundry Room. (Photo: Business Wire)

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Release Summary

In Time for Spring Cleaning Season, Tide® Launches Multi-Purpose Cleaner with More Than 225 Uses around the Home

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Contacts

FleishmanHillard
Ivy Rueda, 305-520-9025
ivy.rueda@fleishman.com
or
P&G Fabric Care Communications
Tracey Long, 513-983-9629
long.tl@pg.com