DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/q5485g/unbanked_and) has announced the addition of the "Unbanked and Underbanked Consumers in the U.S.,3rd Edition" report to their offering.
The convergence in technology, mobile communications and regulatory change is shaping how banking and alternative financial services (AFS) providers tailor products and services to unbanked and underbanked consumers, while also causing lines to blur between P2P and remittances and between checking accounts and prepaid cards.
In the process, traditional definitions of unbanked are being joining by such phrases as the new middle class and tech-savvy college students, changing target audiences accordingly. Meanwhile, the use of AFS products and services has entered the mainstream, with more than 3 in 10 U.S. adults using at least one type of AFS product in the last 12 months, underscoring the market opportunity for banks and non-banks alike in helping to meet underbanked consumers' needs.
Unbanked and Underbanked Consumers in the U.S. analyzes trends shaping banking and alternative financial services products and services tailored to unbanked and underbanked consumers, giving industry participants the guidance they need to stay abreast of this growing and evolving market.
Key Topics Covered:
I. Executive Summary
II. Report Scope
III. Report Summary
Chapter 1: Characteristics of Unbanked and Underbanked Consumers
Chapter 2: Unbanked/Underbanked Banking Product Trends
Chapter 3: Alternative Financial Services
Chapter 4: Prepaid Cards
Chapter 5: Mobile and International Trends
For more information visit http://www.researchandmarkets.com/research/q5485g/unbanked_and