REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a joint webinar with The DMA’s Email Experience Council titled "The A,B,C’s of Contextual Marketing." Taking place on May 7, 2014, this free webinar will outline how enterprise email marketers can adopt contextual strategies to better engage today’s constantly connected consumers.
Consumers are generating more data than ever before as they increasingly use mobile devices to conduct their daily lives. The opportunity for marketers is to harness and understand this data in a way that enables them to shift away from standard campaigns and embrace more contextually relevant communications based on each consumer’s current state.
Join experts from StrongView and Redfin as they outline the fundamentals for contextual marketing and how they can be applied to existing email and cross channel programs to improve engagement and customer loyalty. Plus, hear real-life examples from Redfin and other leading brands and get your questions answered during an extensive Q&A session.
A,B,C’s of Contextual Marketing"
Date: Wednesday, May 7, 2014
Time: 11:00am PT / 2:00pm ET / 6:00pm GMT
- How to embrace the rise of contextual marketing in the age of the consumer
- Action, Behavior and Context (A,B,C’s) strategies for harnessing customer data
- Redfin’s use of contextual marketing to increase engagement and loyalty
Katrina Conn, Vice President of Marketing Services, StrongView
Lisa Taylor, Marketing Manager, Redfin
Free Registration: www.StrongView.com/ABCs
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.