Polaner® All Fruit® Re-launches, Now Non-GMO Project Verified

Polaner All Fruit Celebrates Prestigious Verification with New Packaging and an Ad Campaign Paying Tribute to Iconic Brand Tagline —

PARSIPPANY, N.J.--()--Polaner All Fruit marks another milestone in its storied history by announcing that it is now Non-GMO Project Verified. As always, Polaner All Fruit is gluten free, contains no high fructose corn syrup, and is sweetened with only fruit and fruit juice. To celebrate this exciting verification, Polaner All Fruit is reviving its fan-favorite “Don’t Dare Call it Jelly!” campaign with an interactive digital program encouraging consumers to submit and vote for their favorite commercial. Videos can be submitted later this year through Zooppa, a global social network for creative talent with over 235,000 members.

The newly-minted Non-GMO Project Verified line of Polaner All Fruit features 11 different varieties of spreadable fruit, including Strawberry, Apricot, Blueberry, Cherry, Grape, Peach, Orange, Raspberry, Seedless Raspberry, Seedless Blackberry and Seedless Strawberry. Each jar boasts a vibrant new look featuring the Non-GMO Project Verified seal of approval, illustrating the brand’s commitment to providing consumers with premium quality spreads that are made using Non-GMO Project Verified ingredients. The Non-GMO Project is a non-profit organization committed to raising awareness of GMO foods, as well as working with brands like Polaner All Fruit to become Non-GMO Project Verified.

“Consumers are becoming increasingly selective in the products they buy and feed their families, which is why we are excited to announce that the Polaner All Fruit line now meets the strict standards of the Non-GMO Project’s Product Verification Program, without compromising our delicious fruit flavor,” said Sandra Paige, Brand Manager for B&G Foods, Inc. “By bringing the brand back to its roots with Non-GMO Project Verified ingredients, consumers can feel confident in choosing Polaner All Fruit as a trusted family favorite fruit spread.”

Polaner All Fruit is available in 10oz and 15.25oz jars at grocery stores nationwide at a standard retail price of $2.49 and $3.49. To learn more about Polaner All Fruit, please visit PolanerSpreads.com, Facebook.com/Polaner, or Twitter.com/PolanerSpreads and stay tuned later this year for the re-make of the iconic “Don’t Dare Call it Jelly!” commercial.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

Contacts

Media:
Allison+Partners
Anna Brown, 646-428-0609
B&GFoods@allisonpr.com

Polaner All Fruit® Re-launches, Now Non-GMO Project Verified (Photo: Business Wire)

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Release Summary

Polaner All Fruit has announced that it is now Non-GMO Project Verified. Polaner All Fruit is gluten free, contains no high fructose corn syrup, and is sweetened with only fruit and fruit juice.

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Contacts

Media:
Allison+Partners
Anna Brown, 646-428-0609
B&GFoods@allisonpr.com