UConn Wins on the Court; Kentucky Takes Top Social Media Honors

NEW YORK--()--UConn may have taken home the NCAA title, but it was Kentucky who ruled on social—the Wildcats stole the top spot in terms of social media performance, according to KBM Group’s analytics platform BrandSnapSM.

BrandSnap analyzes data for brands based on daily data feeds from platforms such as Facebook, Twitter, YouTube and Pinterest. The brands are then given a BrandSnap Score based on two key measures—overall reach and fan engagement. The balance of these two metrics helps identify brands and individuals who may have a smaller fan base, but who make a bigger impact with their content than those with much higher reach.

The University of Kentucky emerged as champion with the highest BrandSnap Score, followed by Wisconsin, Florida, Michigan, Michigan State and Arizona. Despite being the kings of the court, Connecticut came in seventh, followed by Louisville, Virginia and Tennessee rounding out the top 10.

On Twitter, UConn was top dog: the Huskies’ game-day tweets garnered significantly greater engagement than Kentucky’s, even though their rival school had a whopping 74k followers against UConn’s 45k.

Having a high overall BrandSnap Score doesn’t necessarily mean a brand does uniformly well across all platforms: On YouTube, Wisconsin’s overall rank is 172—lower than Paris Hilton’s 85, Elton John’s 131 and Donald Trump’s 134. However, Wisconsin’s “Celebration of Elite 8” video (190k views) beat Paris Hilton/Lil Wayne’s “Good Time” (7k views), Elton John’s 40th anniversary videos (119k views) and nearly all of Donald Trump’s content!

Kentucky and Wisconsin also outperformed big-name brands such as The New Yorker, Rolling Stone, Sports Illustrated and TV Land, even though the media outlets had a higher share.

Read the full details here: http://wunderman.com/newsroom/uconn-wins-on-the-court-kentucky-takes-top-social-media-honors

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.

Read the full details here: http://wunderman.com/newsroom/uconn-wins-on-the-court-kentucky-takes-top-social-media-honors

Contacts

Wunderman
Sarah Chua, +1-212-941-3127
Sarah.chua@wunderman.com

Release Summary

UConn may have taken home the NCAA title, but it was Kentucky who ruled on social, according to KBM Group’s analytics platform BrandSnap, which analyzes data for brands based on daily data feeds.

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Contacts

Wunderman
Sarah Chua, +1-212-941-3127
Sarah.chua@wunderman.com