Research and Markets: Consumer Trends and Drivers of Behavior in the French Dairy Food Market 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/rrljxf/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market" to their offering.

The French Dairy Food market has a Value of EUR18.1 Billion and will witness moderate sales growth over the next five years

Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market provides an overview of the market analyzing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Take-Aways

  • A desire for Indulgence is the primary driver of Dairy consumption in France motivating 30.6% of the market by volume
  • French consumers desire local and regional Cheeses due to the heritage quality they offer
  • French consumers look to Milk to meet the nutritional needs of their age and life stage
  • A large population of working mothers seek on-the-go snacks and meal solutions for them and their families
  • France's aging population will drive demand for fortified Yogurts

Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Key Topics Covered:

  1. Definitions
  2. Market context
  3. Demographic cohort consumption patterns
  4. Consumer trend analysis
  5. Innovation examples
  6. Recommended actions
  7. Appendix

Companies Mentioned

  • Bio-tiful Dairy
  • Bright Dairy and Food Co
  • Candia
  • Carrefour
  • Coeur de Lion
  • Compagnie des Fromages and RichesMonts
  • Danone
  • Isigny Sainte Mère
  • Kirin Brewery
  • Koiwai Dairy Products
  • Laita
  • Lactel
  • Penn Da Benn
  • Powerful Yogurt
  • Président
  • Taillefine

For more information visit http://www.researchandmarkets.com/research/rrljxf/consumer_trends

Source: Canadean Ltd

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Milk and Dairy Products

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Milk and Dairy Products