NEW YORK--(BUSINESS WIRE)--It’s no secret, enjoying wine and music together is a perfect pairing and Brancott Estate™ is bringing an exciting music based program to consumers by creating a marketing partnering with seven time Grammy Award winning band, Lady Antebellum.
"We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum. This partnership brings together two of the best things in life, music and wine," says Matt Foley, Brand Director of Brancott Estate, Pernod Ricard USA.
“We were lucky enough to have the chance to play over in New Zealand a few years ago,” said Lady A’s Hillary Scott. “We’ve made so many great fans and memories over there, so we’re looking forward to bringing a taste of it out with us on the road this summer thanks to our friends at Brancott Estate!”
Brancott Estate will be activating at select concerts throughout the Spring and Summer. They will have in store promotional materials encouraging consumers to download their favorite Lady Antebellum tracks, as well as a number of signed guitars they will give away through their Facebook page. As part of their contest Brancott Estate will be offering consumers a chance to win a VIP experience with Lady A and go backstage to meet the band before one of their concerts. Consumers will need to upload an image of their own home’s Downtown. Entry and more information will be featured on Brancott Estate’s Facebook page: www.facebook.com/brancottestate.
NOTES TO EDITORS
About Lady Antebellum
Lady Antebellum recently kicked off their headlining 2014 TAKE ME DOWNTOWN TOUR that will hit over 80 cities this summer, and has earned awards from the CMA's, ACM's and from Billboard for their past headlining tour efforts. Since its 2006 inception, the harmony based trio has also won the “Vocal Group of the Year” honor from both the CMA and from the ACM's three times in a row and sold over 11 million albums worldwide. Lady A has taken eight trips to No. one on the country radio charts, earned five Platinum singles including their recent “Downtown” and has been awarded with seven GRAMMY awards including the all-genre “Record of the Year” and “Song of the Year.” For more information and for a full list of upcoming tour dates, visit www.ladyantebellum.com.
About Brancott Estate
BRANCOTT ESTATETM. Honoring our Marlborough heritage, Brancott Estate wines take their name from our cherished Brancott Vineyard, home of the original Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine styles. In 1973, Brancott Vineyard was planted with grapes, a decision that went against the popular opinion of the time that the South Island was too cold to grow grapes. In 1975, Brancott Vineyard was planted with the first Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill of our winemakers and viticulturists continues to be evident in every bottle, as is the care and respect for the land that allow us to produce each and every one. Brancott Estate wines are sourced from multiple vineyards.
BRANCOTT ESTATETM is committed to sustainable practices and is a founding member of New Zealand’s original sustainable winegrowing initiative established in 1995. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
Brancott Estate is a trademark of Pernod Ricard New Zealand Limited.
For more information or images please contact: Krista.Drew@pernod-ricard.com
For Lady Antebellum, please contact: firstname.lastname@example.org