MINNEAPOLIS--(BUSINESS WIRE)--Verify Corporation, a Minneapolis-based software technology company, has named Michael Howe as its new chief executive officer effective immediately. Howe was selected to lead Verify Corporation and its two main business lines, Verify Brand and Verify Engage, as a result of his extensive experience leading Fortune 100 companies and deep knowledge of digital solutions, software and marketing. Under his leadership, Verify Brand will continue to grow its supply chain security and brand protection business, while Verify Engage will focus on the rapid expansion of its consumer engagement and loyalty promotions business.
Howe’s career has been distinguished by his ability to identify consumer needs, create strategic vision and build nationally recognized brands. He has served in executive leadership positions with Procter & Gamble, PepsiCo, Unilever, Arby’s and MinuteClinic. As CEO of MinuteClinic, Howe facilitated the national expansion of the business from 19 clinics in two markets to more than 525 clinics in 27 states. Most recently, he has served as chairman at Smart Receipt and DRX.
“Michael is a visionary leader with a solid track record and a wealth of knowledge around growing and leading companies, which makes him a perfect fit during this time of tremendous opportunity,” said David Dillon, chairman, Verify Corporation. “I look forward to working with Michael as Verify Engage and Verify Brand become the recognized leaders in loyalty promotions and supply chain security.”
Dillon, who founded Verify Brand in 2004 and Verify Engage in 2012, will remain closely involved with the strategic direction of both entities.
“This is one of the most exciting opportunities I’ve come across in years,” commented Howe. “I look forward to working with talented and dedicated people to assume an industry-leading position while achieving rapid growth.”
About Verify Corporation
Verify Corporation offers two software product lines: Verify Brand’s brand protection and supply chain security solutions and Verify Engage’s consumer engagement and digital marketing solutions.
About Verify Brand
Verify Brand has been a thought leader and innovator in secure Unique Identification (sUID), authentication, and track & trace solutions since 2004. Our knowledge, experience and industry-leading event sourcing platform have attracted some of the world’s largest brands, who use our software to combat counterfeiting and diversion. For more information, visit www.verifybrand.com.
About Verify Engage
Verify Engage’s patented omni-channel engagement platform helps brands deliver motivating incentives, targeted promotions and personalized engagements that are secure and traceable. Our proven platform provides rich, real-time analytics so brands can deliver more authentic, relevant experiences across digital, social, mobile and in-store channels. For more information, visit www.verifyengage.com.