Power-Packed Taste and Nutrition Come Together in New DOLE® Power Up Greens™ Line

Dole makes it easy to power-up with nutrition any time of the day and for any occasion

MONTEREY, Calif.--()--DOLE® Power Up Greens™ is a new line of packaged greens delivering powerfully nutritious and delicious fresh blends that can easily be tossed into a wide variety of recipes throughout the day – salads, smoothies, stir-fry dishes and more!

Available starting today at supermarkets nationwide, the new line spotlights nutrient-dense tender greens, including baby kale, spinach, chard and other dark leafy greens that provide an excellent source of vitamins A, K, C and calcium, magnesium and folate, and offer antioxidant benefits.

Dole’s new Power Up Greens™ line includes:

“There is growing demand for the powerful flavor and nutrition that dark leafy greens deliver – and Dole is providing solutions to allow consumers to leverage their amazing taste and health benefits,” said Chris Mayhew, vice president of marketing for Dole Fresh Vegetables. “DOLE® Power Up Greens™ are extremely versatile and convenient, and make it easy to achieve healthy-eating goals.”

According to Mayhew, the new line was designed for recipe inspiration and use throughout the day. “From omelets, scrambles and frittatas at breakfast, to salads sandwiches and soups at lunch, to pizzas, stir-fry and pasta at dinner, the possibilities are endless,” she said. ”Dole is providing recipes and serving suggestions to show consumers how to use the three new offerings to add a boost of flavor and nutrition to favorite meals.”

Beyond recipe versatility, the new line also helps consumers meet specific lifestyle needs – from providing a nutrient-dense energy boost before a workout to designing super greens-based meals to achieve health and diet goals. “Power Up Greens™ has appeal to the full spectrum of super greens consumers – from those just starting out to those that consider dark, leafy lettuces an everyday necessity.”

The new line will be available alongside Dole’s existing salad kits and blends for the suggested retail price (SRP) of $2.99-$3.49. Dole offers a wide range of packaged salad varieties, including kits, blends and other award-winning products. For recipes or more information about DOLE® Salads, visit the website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.

About DOLE® Salads

DOLE® Salads is one of the world’s largest lines of packaged salads, with a wide range of unique bagged salad blends and all-natural salad kits. The line is supported by a comprehensive online library of salad and green-based recipes, serving suggestions and entertaining tips, as well as other resources including the Dole Salad Circle, which offers a first look at new recipes and tips. For details, go to www.dolesalads.com or the DOLE® Salads Facebook page at www.facebook.com/dolesalads.

About Dole Food Company, Inc.

Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com or http://investors.dole.com.

Contacts

for Dole Food Company
Bob Ochsner, (714) 881-2341
bochsner@dgwb.com
Beth Atkinson, (714) 881-2361
batkinson@dgwb.com

Power-packed taste and nutrition come together in new DOLE® Power Up Greens Line™. (AP Photo/Dole Fresh Vegetables)

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Release Summary

DOLE® Power Up Greens™ is a new line of packaged greens delivering powerfully nutritious and delicious fresh blends that can easily be tossed into a wide variety of recipes throughout the day.

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Contacts

for Dole Food Company
Bob Ochsner, (714) 881-2341
bochsner@dgwb.com
Beth Atkinson, (714) 881-2361
batkinson@dgwb.com