NAPA, Calif.--(BUSINESS WIRE)--The BottleRock Napa Valley music, wine and food festival is launching a new marketing tool called BottleRock Amplifier. BottleRock Amplifier turns anyone, anywhere into a personal box office. Using a Silicon Valley-inspired crowd-sourcing model, BottleRock is engaging music fans and the non-profit community to promote the festival and sell tickets, rewarding them with commissions plus VIP and Platinum pass rewards.
David Graham, CEO of Latitude 38 Entertainment (L38), the new owners/promoters of BottleRock Napa Valley, knew he and his team had to get creative in order to effectively market the 2014 festival given the unusually short two and a half-month timeframe from the announcement of their lineup on March 14th. At the same time, Latitude 38 wanted to find a way to bring the community into the fold and help as many charities and budding entrepreneurs as possible.
“We want to engage our community and festivalgoers in a new way. We’re turning any fan or any non-profit into a festival promoter to earn money for themselves or their non-profit,” said Graham. “Passionate fans and non-profits that have a voice and a following can use Amplifier to offer a great deal on BottleRock tickets to their personal networks. In exchange, we thank them for partnering with us by paying them a 10% commission on the ticket sale revenue that is generated from their network.”
Anyone—individuals, non-profit organizations and businesses large and small—can partner with the BottleRock festival team to become an “Amplifier.” The process is simple. At no cost, Amplifier users receive a unique promotion code that unlocks savings of up to $50 off festival passes. A digital toolkit featuring flyers, graphics and a how to guide is available online to help “Amplifiers” promote their involvement.
Each “Amplifier” earns a 10 percent sales commission once 10 tickets have been sold using their unique code, while also earning them rewards. Individuals, organizations and business can use the Amplifier program to fundraise for charities and businesses can use the program to provide employee perks. Amplifier rewards increase with the number of tickets sold, offering opportunities to earn VIP and Platinum tickets for the 2014 festival.
The “Amplifier” platform allows any social connector of any group not only the chance to bring friends, family and co-workers together to get a great discount but also a way to network to their social platforms should they want to serve as the “Amplifier.” It’s put a little commission in their pockets while bringing music lovers together for the ultimate Napa weekend.
"As a local merchant, we like the Amplifier program because we can offer a special price on BottleRock tickets to our customers, followers and fans," said Cheryl Richburg, owner of Napa Valley Traditions food and giftware store. "Plus, we earn rewards which we can donate to our favorite local charity and use to support business operations."
BottleRock’s lineup features world renowned artists like The Cure, Outkast and Eric Church along TV on the Radio, The Fray, Matt & Kim and 50 more artists including a range of genres and up-and-coming acts all with the finest Napa Valley food and wine May 30-June 1 in Napa. For more information on BottleRock Amplifier: http://bottlerocknapavalley.com/bottlerock-amplifier
About Latitude 38 Entertainment: Formed in 2013, Latitude 38 Entertainment is owned, operated and managed by Napa Valley based entrepreneurs David Graham, Justin Dragoo, Jason Scoggins and Joe Fischer. L38’s vision is to blend music, food, wine and community to enhance and elevate Napa Valley’s offerings and reputation as a world-class destination to live, play and work.
For more on BottleRock, visit the website www.bottlerocknapavalley.com. Join the conversation on Facebook at https://www.facebook.com/BottleRockNapaValley, Instagram at http://instagram.com/bottlerocknapa or follow us on Twitter at www.twitter.com/BottleRockNapa, #brnv.