Raleigh Kicks Off Triangle’s Fit Family Challenge

  • Program provides incentives for families to get moving
  • Partners include Carolina Parent Magazine, CVS and the City of Raleigh
  • Participants can win prizes for healthier lifestyles

RALEIGH, N.C.--()--In an effort to promote healthy, active lifestyles, Coca-Cola is partnering with Carolina Parent magazine, CVS and the City of Raleigh in an 8-week program in which Triangle area residents are challenged to get out and get active!

To participate and be eligible to win prizes, residents need to sign up at www.carolinaparent.com/fitfamilychallenge. Families earn points, based on participation, for a chance to win prizes during the 8-week challenge period, April 15-June 9. To help promote the Fit Family Challenge, Coca-Cola has invested more than $125,000 on the program’s implementation.

Participants can also find support via blogs, expert advice, wellness tips and information on free exercise classes through the Carolina Parent website.

“At Carolina Parent, we believe children are our greatest treasure and they deserve to be healthy and happy. The Fit Family Challenge is a positive way to reach families in our community with an encouraging message about the benefits of a healthy lifestyle,” says Brenda Larson, publisher of Carolina Parent.

“Since the first Coke was shared in 1886, our company has believed good things happen when people come together,” said Lauren Steele, Sr. VP, Corporate Affairs, Coca-Cola Bottling Company Consolidated. “The Fit Family Challenge is just another example of the Coca-Cola Company’s commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise.”

“Everyone needs access to healthy foods and opportunities to exercise so they can live healthy lives,” said Raleigh Mayor Nancy McFarlane. “That’s why I support the Coca-Cola Fit Family Challenge and its efforts to boost awareness of the importance of eating healthy and exercising daily. And I know that Raleigh families will get out there and get moving!”

“CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest,” said David Purdy, Area Vice President, CVS/pharmacy.

Charlotte-based Coca-Cola Bottling Co. Consolidated is the nation’s largest independent Coca-Cola bottler, selling a broad portfolio of beverages to fit into every diet and lifestyle.

##Coca-Cola Fit Family Challenge##

Contacts

Coca-Cola Consolidated
Lauren C. Steele, 704-557-4551
lauren.steele@ccbcc.com

(Graphic: Business Wire)

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Release Summary

Coca-Cola is partnering with Carolina Parent Magazine, CVS and the City of Raleigh in and eight-week program in which Triangle area residents are challenged to get active!

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Contacts

Coca-Cola Consolidated
Lauren C. Steele, 704-557-4551
lauren.steele@ccbcc.com