MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--The Aristocrat Group Corp. (OTCBB: ASCC), a brand management company working to market and distribute the gluten-free American spirit RWB Ultra-Premium Handcrafted Vodka, announced today that it will embark on its largest multimedia advertising campaign yet.
To capitalize on the growing brand awareness achieved through its local event sponsorships and auto-racing exposure, ASCC is planning a major push for its flagship spirit that will include radio, print and billboard advertising. The marketing push will be concentrated in the state of Texas, the largest market for RWB Vodka.
It will be ASCC’s biggest ad buy yet as the company prepares to expand marketing and distribution of the American-made spirit nationwide and beyond.
“A major campaign like this one is crucial to building brand awareness, and we’re very excited to spread the word about this remarkable product in media that we’ve not utilized previously,” said ASCC CEO Robert Federowicz. “Texas is one of the nation’s top markets for vodka, making it the ideal locale to stage a strong marketing push that we can build on.”
ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.
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