DALLAS--(BUSINESS WIRE)--Pro Solutions Group of Dallas has won a first place for 2014 in the nation’s premier legal marketing competition for promoting the Family Law Cares program.
Pro Solutions collected the top prize in the community relations category of the Your Honor Awards at the Legal Marketing Association’s annual conference, April 4, in Orlando, Florida. The Dallas-based marketing and PR firm created a wide-ranging program that includes legal branding, media relations, website development, special events, email marketing, advertising, newsletter and video.
The Family Law Section of the State Bar of Texas created Family Law Cares to coordinate pro bono efforts under one umbrella. The awareness campaign assists legal service providers, bar associations and law firms to help qualified pro bono clients.
The summary accompanying the Pro Solutions submission reads: “By using a multi-level approach that continually connected with attorneys, the Family Law Section differentiated its message. At each special event, legal service providers signed up attorneys to accept training, take cases or mentor others.”
Pro Solutions Group has almost 30 years of experience in a wide range of PR and marketing areas. The firm offers a Total Marketing Program to firms and individual attorneys that includes LawTalk Texas (speakers bureau), LawMedia Texas (media opportunities) and LawContent Texas (online and print content).
The firm creates websites that are fully integrated into a law firm’s marketing program. Other firm services include branding, email marketing, special events, advertising and video.
“We market by educating and informing,” says Pro Solutions president Larry Upshaw, a prolific magazine and newspaper journalist and the writer of a dozen books on legal topics. “We believe in providing a leading edge visual display, but it must tell a valuable story about our clients and their services.”
Upshaw says his team’s award-winning work shows what they can do with an adequate budget and a client who values a creative approach.
For more on Pro Solutions’ 2014 submission to the Legal Marketing Association’s Your Honor Awards, go to http://www.legalmarketing.org/p/cm/ld/fid=1386