CLIF® Kit’s Organic Expands Gluten-Free Line With Fruit and Seed Bar

New Snack Bars Made with all Organic Fruit and Seeds

Kit's Organic Fruit + Seed Bars are now available at natural food stores and at ClifBar.com. [SRP $1.59] (Photo: Business Wire)

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EMERYVILLE, Calif.--()--CLIF® Kit’s Organic introduces Kit’s Organic Fruit + Seed, a nutritious snack bar made with all organic fruit and seeds. Kit’s Organic Fruit + Seed is the vision of Kit Crawford, owner and co-chief visionary officer of Clif Bar & Company, whose passion for organic farming and kitchen-crafted food inspired this simply delicious bar. Motivated by her own experiences on her family farm and in her kitchen, Kit’s Organic Fruit + Seed is made with only a handful of ingredients and no added sugar1.

Kit’s Organic Fruit + Seed is launching at a time when consumer interest in seeds is increasing. From new community gardens to regional seed libraries, the public continues to examine how the seeds we sow affect the quality, nutrition, cost and environmental impact of food. As president of the Clif Bar Family Foundation, Kit Crawford spearheaded the launch of Seed Matters™, an initiative designed to improve and protect organic seeds to ensure an adequate supply of nutritious and productive crops that benefit people and the planet.

“I’m constantly amazed by the power of seeds. They may be small, but they are mighty - surprisingly nutritious and come in so many interesting flavors and textures,” said Crawford. “In crafting Kit’s Organic Fruit + Seed Bar, we’ve combined some of my favorite organic fruits and seeds to create delicious new flavors of our own that we can’t wait to share with our fans.”

Kit’s Organic Fruit + Seed joins Kit’s Organic Fruit + Nut™ to round out a portfolio of nutritious and organic snack bars. Full of flavor and texture, CLIF Kit’s Organic bars are perfect accompaniments to meals or convenient snacks. The entire line is USDA-certified organic, gluten-free, soy free, dairy free and contains 200 calories or less.

As with all food from the Clif Kitchen, Kit’s Organic Fruit + Seed contains zero grams trans fat, and does not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. The Clif Kitchen also sources ingredients that are not genetically engineered.

Available in four flavors -- Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds -- CLIF Kit’s Organic Fruit + Seed bars are available in natural food stores and at ClifBar.com (SRP $1.59 per bar).

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

1 Not a low-calorie food

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Double Forte
Eden Wilkins, 415-500-0621
ewilkins@double-forte.com

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Contacts

Double Forte
Eden Wilkins, 415-500-0621
ewilkins@double-forte.com