RALEIGH, N.C. & LONDON--(BUSINESS WIRE)--MaxPoint, the company that helps retailers and brands generate in-store sales with its innovative Digital Zip® technology, today announced that it has established its European headquarters in London. The office will help the company expand its fast-growing operations in Europe and serve as a hub for the region. Additionally, MaxPoint has appointed Jeanette Taylor, an executive with more than 20 years of advertising market experience, to lead its European operations as UK country manager.
The top 20 global marketers and top 10 global media agencies, as ranked by Advertising Age, use MaxPoint for their digital advertising campaigns. The company’s unique Digital Zip technology generates in-store sales for retailers and brands by helping them reach the right neighbourhoods online with digital advertising. The demand for MaxPoint’s technology continues to grow worldwide. London was the next logical location for the company’s expansion as a number of MaxPoint’s current customers have a significant presence in the country. The UK digital advertising market is the largest in Europe (IBA Europe) and continues to grow. eMarketer predicts that total digital media advertising spend in the United Kingdom will increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share).
“The expansion of our business to the United Kingdom is another milestone for MaxPoint and a result of our unique ability to help brands and retailers reach consumers at a local level to drive in-store sales”, said Joe Epperson, CEO of MaxPoint. “It was a natural progression for us to expand our operations to Europe as many of our customers already have a global presence, and being on the ground here allows us to have a more collaborative relationship”.
Jeanette Taylor, the country manager for MaxPoint’s London office, has more than 20 years of experience in sales and digital advertising media. Prior to joining MaxPoint, she served as commercial director of the United Kingdom and Ireland for nugg.ad, one of Europe’s largest ad targeting platform companies. Previously, she also served as digital sales director at Emap and head of digital sales at Nexus Business Media. Taylor holds a BSc in economics from Bath Spa University.
“It is an exciting time to be a part of the evolving digital advertising industry, and MaxPoint’s customer successes demonstrate just how effective and impactful they’ve been in helping major brands and retailers create meaningful ROI from their digital advertising campaigns”, said Taylor. “I look forward to helping grow the company’s presence in Europe”.
MaxPoint’s London headquarters will be located at: Gilmoora House 57-61 Mortimer Street London W1W 8HS.
MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns to drive in-store sales. Our proprietary Digital Zip® technology uses the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Trusted by the top 20 leading global marketers, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to brands, retailers, and agencies across the globe. For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_UK and subscribe to the OnPoint Blog.