WASHINGTON--(BUSINESS WIRE)--The U.S. Chamber Institute for Legal Reform’s (ILR) “Faces of Lawsuit Abuse” campaign has won four separate 2014 Internet Advertising Competition (IAC) Awards. The annual awards, now in their 15th year, are produced by the Web Marketing Association.
“A major goal of the Faces of Lawsuit Abuse campaign is to engage citizens across America utilizing social media, online video and digital advertising,” said Lisa A. Rickard, president of ILR. “These awards recognize the groundbreaking success of these efforts.”
The Faces of Lawsuit Abuse Facebook campaign, which currently engages more than 240,000 citizens, garnered IAC awards for Best Legal Social Media Campaign; Best Non-Profit Social Media Campaign; and Best Political Social Media Campaign.
In addition, the “Most Ridiculous Lawsuits of 2013” campaign — which utilized social media, online video, and a national online, pre-roll advertising campaign — earned the IAC award for Best Advocacy Integrated Ad Campaign.
The IAC awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. Past winners have included global brands, such as the Wall Street Journal, Revlon, and Samsung.
"These awards would not be possible without the hundreds of thousands of readers, viewers, and social media fans, friends, and followers who make the Faces of Lawsuit Abuse campaign so successful,” Rickard added. “It is these citizens who help spread the word about the real-life impact of lawsuit abuse in America.”
ILR seeks to promote civil justice reform through legislative, political, judicial, and educational activities at the national, state, and local levels.
The U.S. Chamber of Commerce is the world’s largest business federation representing the interests of more than 3 million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations.