CAMP HILL, Pa.--(BUSINESS WIRE)--With its 2014 Miracle Balloon campaign now underway in stores nationwide, Rite Aid proudly begins its 20th year of partnership with Children’s Miracle Network Hospitals, a leading nonprofit organization that provides funds for pediatric equipment, treatments, research, therapy programs and charitable care to benefit local sick and injured kids. Since becoming a partner in 1994, Rite Aid associates have gone above and beyond to help pediatric patients receive first-class medical care, raising more than $64 million for the organization.
From now through Saturday, May 24, Rite Aid associates at stores nationwide will invite customers to purchase a $1 paper Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $9 in coupon offers good for a variety of popular products sold at Rite Aid.
Also during the campaign, Rite Aid associates put their passion, spirit and creativity to work and conduct special fundraisers throughout the year including golf tournaments, motorcycle rides, beauty pageants and bake sales. Rite Aid’s management team helps raise funds by dedicating a day each summer to washing cars and competing in various activities at the company’s headquarters in Camp Hill, Pa.
“Last year, our company raised a record-breaking $6.8 million for the Children’s Miracle Network Hospitals in the communities we serve,” said Ken Martindale, Rite Aid president, chief operating officer and president of The Rite Aid Foundation. “Everyone at Rite Aid is extremely proud of our 20 year partnership with Children’s Miracle Network Hospitals and I look forward to seeing our associates do all that they can to ensure our 20th campaign is one to remember.”
Children’s Miracle Network Hospitals provides comfort, treatment and hope to 10 million kids each year. The money raised by Rite Aid funds critical care, ground-breaking research and life-saving equipment at 95 Children's Miracle Network Hospitals in communities served by Rite Aid.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2013 annual revenues of $25.4 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.
About Children's Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, and learn about your member hospital, at CMNHospitals.org and facebook.com/CMNHospitals.