The Y&R “Brand Madness” tournament took 64 iconic American brands, 16 from each region, and had them face-off against one another using the BAV® methodology to measure a brand’s equity.
Which brand’s momentum will carry them to “Y&R’s “Brand Madness” Championship?
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
Y&R is part of WPP (NASDAQ: WPPGY).
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BAV® is the world’s longest running quantitative study of brand—actively tracking more than 3,500 brands among more than 16,000 adults in the United States every year. The study provides an empirical and historically validated demonstration of how brands grow and decline, and ultimately impact the financial performance of their businesses.