DALLAS--(BUSINESS WIRE)--ad:tech, the leading and most comprehensive digital marketing event in the country, today announced that thousands of professionals participated in the show this year, resulting in one of the most diverse events with attendee representation from 59 countries including a 15% increase in international participation. Boasting two action-packed days of keynotes, 30 hours of conference session education, leading-edge suppliers and opportunities to exchange ideas and contribute to the latest and greatest the industry has to offer.
With over 200 exhibitors representing 18 countries across 12 product categories, the expo floor was bustling as digital marketers and advertising and technology enthusiasts gathered to learn the latest trends, take advantage of up to 9 hours of complimentary education, network and surround themselves with the best of the best from the ever-changing digital marketing field. The debut of a Self-Guided Expo Tour gave attendees the ability to maximize their time by identifying specific solutions that matched them with potential partners on the show floor. Attendees provided questions to exhibitors to help them better understand their products and how they would benefit their organization.
A new addition to the expo floor, ad:tech NEXT, featured creative marketing and cutting edge technologies. The inaugural element gave attendees the opportunity to experience revolutionary solutions and explore the frontier of digital marketing through established brands and startups including Appshaker, Emotient, Epson, EyeTech Digital Systems and Kapture.
Returning to the show this year and doubling in size was the popular Startup Spotlight Series where 16 of the most promising companies competed live for the opportunity to receive the ad:tech Innovation Award and take their pitch in-house to one of four of the world’s best-known brands: Walmart, Kraft Macaroni and Cheese, Philadelphia Cream Cheese and Big Heart Pet Brand’s Meow Mix.
On day one, Kraft selected Ditto, a provider of photo analytics for brands on Facebook, Twitter, Instagram and Tumblr, and Philadelphia Cream Cheese selected Markerly, a full-service influencer marketing platform. On day two, Big Heart Pet Brand’s Meow Mix selected On-Route, a provider of real-time context and location awareness in apps for brands, retailers, and venues while Walmart selected Rockerbox, a company that analyzes more than 1 billion ad requests a day to assess the real-time intent of consumers based on web-browsing behavior.
The keynote sessions this year were timely and relevant as they featured two LinkedIn top influencers, three celebrities and five CEO’s covering the entire spectrum of the digital marketing arena. Opening day included keynotes from global companies including eMarketer, Hootsuite and AOL who made an exclusive announcement during their session, introducing ONE, a cross-screen programmatic advertising platform. Day two of the show continued with keynotes from John Battelle, Soleil Moon Frye, 49ers Hall of Famer Ronnie Lott, StraightCast Media’s Jeb Terry and Ryan Nece and concluded with a keynote from Sean Combs.
“We’re thrilled with the attendance at the ad:tech San Francisco event,” said Kimberly Dunn, marketing director at ad:tech. “The turnout from this year’s event demonstrates the strength of the advertising technology industry and the thought leaders present at the event is further proof that ad:tech is the premier event for professionals in the space. We’re looking forward to the innovations that brands will bring to the 2014 New York show in November.”
- For more information on ad:tech New York 2014 and to register, visit: http://ad-tech.com/ny
- Follow @adtech on Twitter and join the conversation using #adtechNY
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.