DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9kfrjm/the_market_for) has announced the addition of the "The Market for Medical Devices in EMEA" report to their offering.
The European, Middle Eastern and African markets represent significant opportunity for makers of medical devices. As part of its coverage, this study concentrates on the EMEA medical device markets and estimates markets for specific device categories.
The EMEA market for medical devices is highly competitive in nature. The industry has witnessed the usual business cycles of low and high profitability as well as high and low demand. Overall, this industry remains stable owing to the relatively inelastic nature of demand from diseased patients. But various trends in its external environment, such as government regulations, buyers' increasing bargaining power, and increasing competition, are hurting profits.
The industry continues its transition toward consolidation. This will help the participants, although fewer in number, to wield more power. Although not radically innovative in nature, small improvements in products are helping customers and industry players as well. There continues a high reliance on relationship-based marketing. Establishing a sound relationship with distributors also helps, as manufacturers are able to leverage their relationships with distributors and home health agencies to move their products.
Main Medical Device Categories
- Gynecology (GYN) and urinary
- Gastrointestinal and General Surgery
- Neurology and Other
Key Topics Covered:
- Executive Summary
- Introduction To The Industry
- Europe Medical Device Markets
- Middle East Medical Device Markets
- Africa Medical Device Markets
For more information visit http://www.researchandmarkets.com/research/9kfrjm/the_market_for