BANGALORE, India--(BUSINESS WIRE)--Amagi Media Labs is exhibiting “DART 3.0” at NAB, the latest version of its revolutionary Localization platform. In DART 3.0, the local content insertion technology is integrated into the satellite receivers at headends. The local content and local schedules are transported using trickle data bandwidth on the satellite and stored on these satellite receivers.
The satellite receivers are designed to work with most of the common conditional access systems. The receivers descramble and decode the main channel feed and when initiated by local insertion triggers do the local insertion, thus giving one integrated output for further processing at the headends. Broadcasters can use Amagi’s patented and highly reliable watermarking technology to trigger local insertions, or use any of the common industry standard triggers.
“For long, broadcasters have been interested to localize programming and advertising in individual countries covered by a multi-country broadcast feed. However, the barrier has been the ability to do unique local insertions in individual countries across hundreds of headends in a cost-effective, reliable and scalable manner. Amagi has now broken this barrier for broadcasters,” said Baskar Subramanian, Cofounder of Amagi.
The DART platform is already deployed widely, localizing more than 1 million local-ad seconds every month and thousands of hours of programming on dozens of TV networks including live news and sports. The platform can localize linear broadcast feeds, or web-streams of live-TV.
“Amagi offers a complete solution suite for Localization encompassing local insertion management tools, a satellite or IP-based delivery model, and integrated satellite receivers or standalone content insertion edge servers. The workflows for provisioning, daily operations and monitoring are designed to seamlessly stitch into existing systems and workflows of a broadcaster,” said Vidhya Srinivasan, Cofounder and CTO of Amagi.
About Amagi Media Labs: Amagi is a pioneer next generation channel delivery and playout infrastructure provider. The company’s patented cloud-infrastructure platforms and associated playout services enable broadcasters to cost effectively “create a new linear or non-linear channel feed,” or “customize an existing feed,” while delivering service levels matching traditional satellite or fiber-based options. The company has deployment across three continents and also runs India’s largest targeted TV ad-network grossing over one million seconds every month.