SONOMA, Calif.--(BUSINESS WIRE)--V2 Wine Group of Sonoma, California and Hedges Family Estate of Benton City, Washington are proud to announce a sales and marketing partnership between the two companies effective immediately. Under the terms of the agreement V2 Wine Group will provide sales and marketing services and manage the distribution network of Hedges wines throughout the United States. Hedges Family Estate, founded by Tom and Anne-Marie Hedges some 27 years ago, produces terroir driven wines of distinction from the highly acclaimed Red Mountain appellation in Washington State and the agreement includes Hedges, CMS and the HIP brands.
“In our eyes, Tom and Anne-Marie are Red Mountain, having led the charge to establish it as an AVA, achieving success in 2001,” said Dan Leese, President of V2 Wine Group. “The Hedges family, including Christophe and Sarah are completely dedicated to quality and delivering the finest expression of Red Mountain terroir. We believe Hedges is ‘the next big thing’ in Washington wines and holds tremendous untapped potential in the market. We could not be more excited about a partnership!”
“We believe there has been a fundamental shift in our industry over the decades Hedges has been involved. The future lies with those who cannot only produce high quality, distinctive wines with an authentic story, but with those who also have the ability to attract maximum attention within the traditional distribution system,” said Tom Hedges, Co-Owner of Hedges Family Estate. “V2 Wine Group provides a marvelous opportunity for our family to concentrate on the great Red Mountain properties we farm, and in turn V2 to do what they are so effective at: getting our wines in front of the right people. This is a very exciting next level for our family business and the future couldn't look better.”
“The proliferation of big brands necessitate smaller family owned wineries like ours to look for new sales and marketing strategies. I believe V2, a family owned business as well, understands the needs and desires for the future success of our wines. A good fit at the proper time which will allow our family and especially the second generation of Hedges to concentrate their efforts on the growing of excellent Red Mountain wines as well as helping in the further development of the Red Mountain AVA,” added Anne-Marie Hedges, Co-Owner of Hedges Family Estate.
With the addition of Hedges, V2 Wine Group now represents eleven premium and luxury wine brands in the North American marketplace. The company’s portfolio, which includes wines that V2 Wine Group produces as well as family owned wineries with which it has sales and marketing agreements, has grown rapidly since Dan and Katy Leese and Pete Kight founded it in 2010. V2 Wine Group services all classes of trade and specializes primarily in wines priced from $15 - $50 per bottle.
“Hedges is an estate with a distinct identity and it has a passionate, creative family behind it, exactly the type of brand that fits our company culture,” said Katy Leese, General Manager of V2 Wine Group. “This partnership fulfills our strategic plan to represent Washington State and we are thrilled that it is with Hedges and their outstanding collection of wines.”
Hedges Family Estate has for more than a quarter century produced estate wines from Washington's celebrated Red Mountain American Viticultural Area, which it pioneered. The family philosophy since the beginning has been to produce food-compatible wines in the traditional style of low oak and alcohol, showcasing the best of their five vineyards.
V2 is a wine producer and provides sales and marketing services to a limited group of family owned wineries. With a wine portfolio that includes Bouchaine Vineyards, Dry Creek Vineyard, La Follette Wines, Lake Sonoma Winery, Lucinda & Millie Vineyards, Quivira Vineyards, Steelhead Vineyards, Toad Hollow Vineyards, Torbreck Wines, Valley of the Moon Winery and Vindicated Wines. V2 is dedicated to building strong, innovative wine brands in the North American marketplace. Founded in 2010, the company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight.