SALT LAKE CITY--(BUSINESS WIRE)--TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM), today announced that the number of its Reseller View™ PRM customers listed in CRN's 2014 Partner Program Guide increased by more than 65 percent over last year - and over 50 percent of those earned a 5-Star Award ranking. The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. In addition, the number of Reseller View customers named as CRN Channel Chiefs in February earlier this year, increased by 140 percent, with more than half earning 5-Star Award status.
To determine the 2014 5-Star recipients, The Channel Company's Research team assessed each vendor's application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. TreeHouse customers who earned 5-star recognition include Asigra, CommVault, Dot Hill, Mellanox, OnRamp, SGI, and Tegile Systems.
TreeHouse Interactive customers who were named by CRN as Channel Chiefs include Eran Farajun, Asigra; Scott Skidmore, CommVault; Brad Painter, DotHill; Russell Griffin, Hostway; Darrin Neil Chen, Mellanox; Darrell Gamble, Mozy; Steve Burrows, Quantum; Alison Ryan, SGI; Carmen Sorice III, Sungard; Chris Noordyke, Tegile Systems; Sean McCaffery, ViaWest.
“As a company that sells exclusively through the channel, we recognize that our success is directly tied to the success of our partners,” said Chris Noordyke, director of global channels at Tegile Systems. “We value the relationships that we have forged with them and TreeHouse Reseller View is a key component of our partner program. It accelerates many of the manual processes associated with supporting partners, such as partner marketing enablement, so that we can focus on strategic initiatives that facilitate their success, and on reinforcing our relationships with them.”
Reseller View is the most complete PRM solution available. It allows companies to choose from an unmatched set of features to build partner programs that enable them to accelerate partner sales, increase partner loyalty and reduce both the time and cost associated with partner program management by automating many of the manual processes involved.
It is the only PRM solution that seamlessly integrates worldwide partner networks into major CRM systems such as Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) out of the box. It is also the only multi-tiered PRM solution available, allowing different types of partners to access different levels of information and benefits. The solution includes industry-leading partner marketing enablement features for automatic co-branded marketing content, full-service outbound marketing campaigns, co-branded partner micro-sites and much more.
“We congratulate all of our customers who were recognized by CRN as 5-Star Award winners and Channel Chiefs this year,” said Erich Flynn, CEO, TreeHouse Interactive. “While Reseller View can play an important role in many successful partner programs, only when it is combined with our customers' dedication to building exemplary partner networks can it produce the best results. We're not surprised to see these companies have been honored for their efforts. PRM continues to see a resurgence of interest, as companies are increasingly motivated to create better partner experiences.”
For more information, visit TreeHouse Reseller View PRM.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
Key words: marketing automation, demand generation, lead generation, partner relationship management, partner portal, PRM
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