RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics America, Inc. today announced the launch of the Samsung Team of Empowered Partners (STEP), an enhanced channel program that provides Samsung’s expanding partner network with the resources and support needed to drive growth and improve their bottom lines.
Part of a global initiative to expand support for the channel, the STEP program will be rolled out in phases to Samsung’s more than 13,000 existing partners in the U.S. from April 7, 2014. Platinum partners will be invited to transition to the new program first as Samsung continues to elicit feedback and enhance the partner experience.
“Samsung leads the global IT industry by not only developing innovative products and solutions, but also investing in programs, like STEP, that are essential to creating shared success with our partners,” said Richard Hutton, director of channel marketing at Samsung’s Enterprise Business Division. “We are focused solely on a channel sales approach and continuously look for ways to improve our channel offerings by identifying new tools, technical expertise and marketing strategies to help our partners elevate their businesses competencies.”
The STEP program is organized into four tiers of support and assistance based on sales volume and type of partner, which range from national solution providers to system integrators. Each tier offers a unique mix of benefits across areas including sales enablement, marketing, technical support and training. With this new categorization, Samsung ensures each partner receives targeted and relevant benefits that match their individual business needs.
To support the STEP program, Samsung is also introducing a new online portal to provide partners easy access to sales data, tools and resources.
With the growth of its Enterprise Business Division, Samsung has continued to invest in channel-focused resources, expanding both its inside sales and field sales teams calling on channel partners. Samsung was recently honored for its dedication to the channel, recognized as the 2014 CRN Channel Champions overall category winner in Digital Signage, Flat Panel Displays (19-30”) and Tablets, and was awarded a 5-Star CRN 2014 Partner Program Guide rating for STEP.
For more information about STEP, please visit samsung.com/channel or call 1-866-SAM-4BIZ.
About Samsung Electronics America Enterprise Business Division
As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit samsung.com/business, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.