DENVER--(BUSINESS WIRE)--Chipotle Mexican Grill (NYSE: CMG) has announced the lineup for its 2014 Cultivate food, music and ideas festival series, with events planned in San Francisco, Minneapolis, and Dallas-Ft. Worth. Now in its fourth year, the one-day festivals all include cooking demonstrations by celebrity chefs, live music, local food artisans, breweries, wineries, a special Chipotle festival menu, and other activities emphasizing fresh and affordable food made with sustainably raised ingredients. Cultivate San Francisco will be held on Saturday, June 7 in Golden Gate Park’s Hellman Hollow; Cultivate Minneapolis is on Saturday, August 23 in Loring Park; and Cultivate Dallas-Ft. Worth is Saturday, October 18 at Lake Carolyn in nearby Irving, Tex. Admission for all events is free.
“We are changing the way people think about and eat fast food, and that includes helping people understand more about how food is raised and prepared,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “The Cultivate events allow us to bring people together for a celebration of food and music, but also to educate them about how food can be raised responsibly.”
In addition to live music and onsite chef demonstrations, each Cultivate event will include five interactive experiences focused on sustainable food – including themes that let attendees explore the importance of animal welfare, issues surrounding GMOs, the secret to making Chipotle’s famous guacamole, and the reality of processed foods – as well as a Kids’ Zone that will feature activities and snacks. All three festivals will have an Artisans’ Hall offering a wide selection of local artisan-crafted food for purchase, and a Tasting Hall serving local specialty beers, wines, and ciders. This year, Chipotle is again partnering with a local brewer in each Cultivate city to create ‘Cultivate Farmhouse Ale,’ a Saison-style beer that will be exclusively available at each festival.
In the spirit of healthful, sustainable food, Chipotle’s culinary team has also created a special menu of food that can be purchased at the festival. Food offerings will include a grilled flatbread with barbacoa or pork belly; chicken and Sofritas tacos; a vegetarian baby kale salad with the choice of adding steak; and a jasmine rice bowl with pork and chicken meatballs or organic tofu from ShopHouse Southeast Asian Kitchen, Chipotle’s Asian concept.
To give customers a chance to attend one of the festivals regardless of where they live, Chipotle is partnering with IZZE™ Sparkling Juice to give away a trip for two to the Cultivate event of the winner’s choice in San Francisco, Minneapolis or Dallas. The prize includes air transportation, hotel, ground transportation, spending money, and special event-day privileges at Cultivate. To enter, text “IZZE5” to 30364 and reply OK. Entries must be received between Monday, March 31 and Monday, April 28. No purchase necessary to enter and for full contest rules please visit chipotle.com/izzesweeps.
The musical lineup for Cultivate San Francisco includes the Neon Trees, Andrew McMahon, Charli XCX, Smallpools, and an opening band to be announced at a later date. Chefs featured at the event will include Graham Elliot (“Iron Chef” and “Top Chef Masters”); Amanda Freitag (Empire Diner, “Chopped” and “The Next Iron Chef”); Sarah and Evan Rich (Rich Table); Dennis Lee (Namu Gaji and Smokestack); Nick Balla and Courtney Burns (Bar Tartine); and Minh Tsai (Hodo Soy Beanery).
The talent lineup at Cultivate Minneapolis will feature bands Portugal. The Man, Grouplove, The Mowgli’s, Vintage Trouble, and Hunter Hunted. Chefs at the event will include Andrew Zimmern (“Bizarre Foods America”); Freitag; Jamie Malone (Sea Change, 2014 James Beard Best Chef Nominee); Jack Riebel (formerly Butcher and the Boar, 2013 James Beard Best Chef Nominee), Erik Anderson (formerly Catbird Seat) and Paul Berglund (Bachelor Farmer, 2014 James Beard Best Chef Nominee).
Cultivate Dallas-Ft. Worth details will be announced later this summer.
Chipotle’s inaugural Cultivate Festival was held in Chicago in 2011 with festivals also held in Denver and San Francisco. This year’s festival is hosted with the support of other like-minded partners, including IZZE™ Sparkling Juice; Hand Grown California Avocados; Tabasco® Brand Products; Applegate; Ben & Jerry’s; Breville; Lifeway Kefir; WÜSTHOF; Earthbound Farm; and Arrowhead, Ice Mountain & Ozarka Spring Water Brands.
For more information and full contest rules, visit chipotle.com/cultivate.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,600 restaurants. For more information, visit Chipotle.com.