Research and Markets: Market Research Report: The Evidence

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/zgl9dn/the_evidence) has announced the addition of the "The Evidence" report to their offering.

B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business. The Evidence brings together the best of B2B marketing from the last year and uses it to answer the questions senior stakeholders are asking of their marketing department.

It draws out the best evidence of marketing success from across the 2013 B2B Awards' finalists and presents it in a way that will help you to engage stakeholders and build the business case for sustained marketing investment in 2014 and beyond.

In 2013, the volume and quality of entries for the B2B Awards was up again, and together they formed a compelling body of evidence that B2B marketing works and, perhaps more importantly in this day and age, can be shown to work.

The shortlisted entries have also been independently analysed to form The Evidence. The report aims to identify the best evidence of marketing success from across the B2B Awards 2013 entries, and share what has been achieved in a way that helps the B2B marketing community build on these successes.

The Evidence is suitable for client-side marketers responsible for building the internal business case for marketing investment. It will also prove useful for senior agency personnel to shape the advice they offer those clients.

Detail

Key Topics Covered:

Multichannel marketing

Thought leadership

Return on investment

Targeting decision makers

Internal marketing

Building an effective marketing team

Marketing on a limited budget

Sales and marketing integration

Metrics

The 21st century marketer

For more information visit http://www.researchandmarkets.com/research/zgl9dn/the_evidence

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing