DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/zgl9dn/the_evidence) has announced the addition of the "The Evidence" report to their offering.
B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business. The Evidence brings together the best of B2B marketing from the last year and uses it to answer the questions senior stakeholders are asking of their marketing department.
It draws out the best evidence of marketing success from across the 2013 B2B Awards' finalists and presents it in a way that will help you to engage stakeholders and build the business case for sustained marketing investment in 2014 and beyond.
In 2013, the volume and quality of entries for the B2B Awards was up again, and together they formed a compelling body of evidence that B2B marketing works and, perhaps more importantly in this day and age, can be shown to work.
The shortlisted entries have also been independently analysed to form The Evidence. The report aims to identify the best evidence of marketing success from across the B2B Awards 2013 entries, and share what has been achieved in a way that helps the B2B marketing community build on these successes.
The Evidence is suitable for client-side marketers responsible for building the internal business case for marketing investment. It will also prove useful for senior agency personnel to shape the advice they offer those clients.
Key Topics Covered:
Return on investment
Targeting decision makers
Building an effective marketing team
Marketing on a limited budget
Sales and marketing integration
The 21st century marketer
For more information visit http://www.researchandmarkets.com/research/zgl9dn/the_evidence
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