NEW YORK--(BUSINESS WIRE)--Walgreens’ “Less Hassle, More Time” campaign – which was based in part on insights from GfK’s Health team – won a Gold ARF David Ogilvy Award last night. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.
GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.
In addition, ESPN won a Silver Ogilvy Award for its “Da Da Da” ad campaign promoting “SportsCenter.” GfK’s Media and Entertainment and Brand and Customer Experience teams supplied research for the ESPN ads.
“We are thrilled that GfK played a role in these remarkable campaigns, which made innovative use of consumer insights,” said David Krajicek, CEO of GfK Consumer Experiences North America. “We congratulate both Walgreens and ESPN for their deserving wins last night, and applaud all of the advertisers and agencies that have turned to research to take their campaigns to the next level of effectiveness.”
The Ogilvy Awards were presented at the Marriot Marquis in New York City as part of the annual ARF Re:Think conference.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.