IRVINE, Calif.--(BUSINESS WIRE)--Local Corporation (NASDAQ: LOCM), a leading local advertising and technology company, today announced the launch of nFuse, its hyperlocal, data-driven mobile ad solution, powered by the company’s Krillion® local shopping platform.
The company’s powerful, location-aware mobile ad solution allows national and regional brands to more effectively engage with on-the-go consumers through location-based rich media ads that use a consumer’s current location to retrieve nearby local store information, and up-to-the-minute product, pricing, and in-stock availability details.
“By combining the power of hyper-local targeting with dozens of dynamic data elements and features from the Krillion platform, we are pushing the use of local data in advertising to new levels, providing a more intelligent rich advertising solution that we believe will allow retailers to drive consumer engagement and influence more cross-channel purchases,” said Sherry Thomas-Zon, vice president of local shopping, Local Corporation.
The first pilot campaigns utilizing the new solution have already been launched in two regional markets on behalf of a large national retailer. Local Corporation developed and designed this more engaging interactive ad unit to meet the retailer’s goal of driving high-intent mobile consumers both online and in-store.
Dynamic data elements and user actions available through nFuse include: time-zone adjusted store hour messaging, maps, image galleries for promoted categories, updated sale pricing, and an opt-in calendar feature for future sale reminders.
Local Corporation is partnering with leading independent global mobile ad network, InMobi on the integration and delivery of the mobile ad campaign. InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.
The new nFuse solution is powered by Krillion’s local shopping platform, which aggregates, normalizes and distributes dynamic, national and regional retail shopping content, from approximately 120,000 store locations, representing nearly 3 million localized products.
The company will be introducing nFuse and other exciting products this week at ad:tech San Francisco (booth #2418), March 26-27, 2014.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with approximately a million online and mobile consumers each day using a variety of innovative digital advertising products. For more information, visit: http://www.localcorporation.com.
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