DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2cprx9/netnography_trends) has announced the addition of the "Netnography Trends" report to their offering.
"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information. This way, they are continuously adding to the already enormous information enabling companies to use and analyze the same for formulating new policies and strategies for product improvements or promotions."
The report envisages that netnography provides companies with wholesome market analytical data, cultural and communicative understanding and clear comprehension of consumer trend. Netnography offers companies pertinent and critical data along with deep insights using fewer resources thus enabling them to offer consumer-centric innovations and realign product campaigns appropriately.
Key Topics Covered:
1. NETNOGRAPHY - A FOCUS REPORT
Netnography - The Future of Market/ Consumer Research
Netnography vs. Conventional Ethnography
The Limiting Factors
2. NETNOGRAPHIC RESEARCH - AN OVERVIEW OF THE PROCEDURE
Basic Steps in Research
Entrée Identification and Selection of Online Community
Data Analysis and Interpretation
Research Representation/Member Checks
3. RESEARCH ETHICS - FOLLOWING ETHICAL GUIDELINES IN RESEARCH
4. NOTEWORTHY MARKET PARTICIPANTS
The Social Studies Group (USA)
5. CORPORATE INITIATIVES
NetBase Introduces Netnography.com
For more information visit http://www.researchandmarkets.com/research/2cprx9/netnography_trends
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