Local Corporation Releases New Version of Havvit™ Shopping App, Powered by Krillion®

Features Real-Time Product Availability and Best-Price Comparison

ad:tech San Francisco 2014

IRVINE, Calif.--()--Local Corporation (NASDAQ: LOCM), a leading local advertising and technology company, today announced the release of version 1.5 of its Havvit local shopping app for iOS® 7-enabled devices, powered by the company’s Krillion local shopping platform.

The latest version of the top app incorporates Krillion’s StockCheck™ technology, which provides real-time inventory availability, and tells shoppers if the product they want is in stock and available at nearby stores. It also includes Krillion’s smart price comparison feature that alerts shoppers if the product they are looking for is available at a lower price from another retailer nearby.

New key features, powered by Krillion, include:

  • Real-time product inventory availability with map view
  • Dynamic “Best/Better” price comparison badges
  • Simplified store, category and price filters

“Product shopping research on smartphones accelerated 114 percent year over year from 2012 to 2013, with the majority of shoppers checking product pricing and availability1, making it even more important to give these ready-to-buy shoppers the critical information they need to make smarter purchase decisions,” said Michael Sawtell, president and COO, Local Corporation.

“One of the first shopping apps of its kind designed for iOS 7, Havvit delivers a highly personalized and intuitive shopping experience using our patented Krillion local shopping platform, which aggregates shopping content from 90 of the top 100 retailers,” added Sawtell.

Havvit supports on-the-go consumers, allowing them to track savings, compare prices and find products nearby, all from their pre-selected favorite stores and brands. Download the free, iOS 7-compatible Havvit app from iTunes® (http://bit.ly/1d8Y111).

The company will be showcasing the new version of Havvit and other exciting initiatives at ad:tech San Francisco (booth #2418), March 26-27, 2014.

To learn more about Havvit, visit: http://www.shophavvit.com.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with approximately a million online and mobile consumers each day using a variety of innovative digital advertising products. For more information, visit: http://www.localcorporation.com.

1 Local Corporation and the e-tailing group, September 2013

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Contacts

Investor Relations and Media Relations:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com

Havvit Real-Time Availability (Photo: Business Wire)

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Contacts

Investor Relations and Media Relations:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com