CHICAGO--(BUSINESS WIRE)--FinancialAudiences™, a new audience management and targeting platform developed specifically for financial marketers and publishers, has officially collected over 30 million unique 1st party audience profiles for targeting and categorized them into four primary financial categories including personal finance, individual investing, business finance and professional investing.
Marketers and agencies can target hundreds of sub-segments and blended audiences from these primary categories in addition to several demographic segments including millions of profiles in the “high net worth” segment.
“We are excited to be offering marketers and agencies a unique opportunity to improve their audience targeting,” said Jon Dean, Founder of Dean Media Group and owner of FinancialAudiences™. “Our platform offers a data taxonomy that’s more comprehensive than anything currently in the marketplace.”
FinancialAudiences™ also released a new online data calculation tool called “Audience ID,” which allows users to browse the current segments available. The tool is available here: www.financialaudiences.com/audience-id.
About Dean Media Group
Dean Media Group is a financial marketing company offering data-driven solutions to clients across the globe. 100% focused in the financial services industry, our expertise is unmatched. On four different occasions, Inc. Magazine has recognized us as one of the fastest growing private companies in the country.
FinancialAudiences™ is our flagship audience management and targeting platform providing powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets.
NOTE TO EDITORS: For additional information, contact Justin Perry at Dean Media Group, 560 W. Washington, Fourth Floor, Chicago IL 60661. Phone: 312-784-0946. Fax: 312.775.6609. Email: firstname.lastname@example.org. Web: www.DeanMediaGroup.com.