GE’s Beth Comstock, Northwestern’s Philip Kotler and Coca-Cola’s Joe Tripodi Selected as 2014 Inductees to NYAMA Marketing Hall of Fame®

NEW YORK--()--The American Marketing Association, NY Chapter (NYAMA) today announced three renowned practitioners responsible for outstanding contributions to the field of marketing as 2014 inductees to its Marketing Hall of Fame®:

  • Beth Comstock, SVP, CMO, General Electric;
  • Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University;
  • Joe Tripodi, EVP, chief marketing & commerce officer, Coca-Cola.

The three will be celebrated at the 2014 Marketing Hall of Fame induction ceremony on Wednesday, May 28, 2014, 6:00-9:00 pm at JWT New York, 466 Lexington Avenue at 45th St. The evening will include cocktails followed by presentations from each of this year’s three inductees. For tickets, please visit http://nyama.org/event/marketing-hall-of-fame-ceremony/.

The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The annual honor is open to any current practitioner with a minimum of 10 years experience responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile and inspired future generations of marketers.

A call for nominees garnered entries from over 100 individuals. The 17-member Marketing Hall of Fame committee, chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, identified the 40 highest-qualified nominees. This short list was sent to more than 800 NYAMA members and other marketing experts, whose votes determined the 12 finalists.

A distinguished selection committee made the final choices for this year’s inductees. The committee included David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute.

The Marketing Hall of Fame Committee is chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, and includes Randall Ringer, NYAMA president and CEO, Verse Group LLC; Robert Kahn, founder, Kahn Consulting, Inc.; Elizabeth Kiehner, founding partner, Thornberg & Forester; Don Sexton, NYAMA president-elect and professor of marketing, Columbia University; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Ajay Durani, marketing and events consultant, Digital Place-based Advertising Association; Mandy McMaster, program coordinator, NYAMA and others.

Contacts

For NYAMA
Jack Mello, 201-981-5617
jack.mello@gmail.com

Release Summary

American Marketing Association, NY chapter (NYAMA) announces 2014 Marketing Hall of Fame inductees: GE's Beth Comstock, Coke's Joe Tripodi and Northwestern's Philip Kotler. Ceremony 5/28 in NYC.

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Contacts

For NYAMA
Jack Mello, 201-981-5617
jack.mello@gmail.com