DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/blhvwf/online_search_ad) has announced the addition of the "Online Search Ad Trends" report to their offering.
Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services. Most often, consumers use search engines for identifying and comparing various purchasing options prior to taking a decision.
The report analyzes and presents an overview of Online Search Ads market worldwide. Supported with 3 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the impact of mobile devices on online search ads.
In addition, 23 companies operating in the Online Search Ads arena worldwide are profiled, including:
- Google Inc.
- Microsoft Corporation (Bing)
- Moat Inc.
- Yahoo Inc.
... and others.
Key Topics Covered
1. ONLINE SEARCH ADS - A MARKET OVERVIEW
Retailers Eyeing Online Search Ads for Driving In-Store Sales
Mobile Devices Dominating the Viewership of Online Search Ads
Table 1: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others
Google Continues to Exhibit Robust Growth Prospects
Table 2: Online Search Ads Market by Company in the US (2012) - Percentage Share Breakdown for Google and Others
FTC Keeps Close Watch on Search Engines to Ensure Consumer Protection
Google Comes Under the Radar of European Commission on Antitrust Rules
Online Search Ads Market to Witness a Steady Growth in China
Table 3: Online Search Ads Market in China (2012-2017) in US$ Million
Online Search Advertisements Faces Criticism for Being
Misleading and Discriminatory
2. RECENT INDUSTRY ACTIVITY
Google Changes Placement of Certain Online Search Advertisements
Google Launches Google Tags and Google Boost to Provide DIY
Services to Local Advertisers
Yodle Unveils Yodle Display
Microsoft Receives Regulatory Approval in US and Europe for its Partnership with Yahoo!
3. MARKET PARTICIPANTS
For more information visit http://www.researchandmarkets.com/research/blhvwf/online_search_ad
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