Research and Markets: Online Search Ad Trends

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/blhvwf/online_search_ad) has announced the addition of the "Online Search Ad Trends" report to their offering.

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services. Most often, consumers use search engines for identifying and comparing various purchasing options prior to taking a decision.

The report analyzes and presents an overview of Online Search Ads market worldwide. Supported with 3 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the impact of mobile devices on online search ads.

In addition, 23 companies operating in the Online Search Ads arena worldwide are profiled, including:

- Google Inc.

- Microsoft Corporation (Bing)

- Moat Inc.

- Yahoo Inc.

... and others.

Key Topics Covered

1. ONLINE SEARCH ADS - A MARKET OVERVIEW

A Prelude

Retailers Eyeing Online Search Ads for Driving In-Store Sales

Mobile Devices Dominating the Viewership of Online Search Ads

Table 1: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others

Google Continues to Exhibit Robust Growth Prospects

Table 2: Online Search Ads Market by Company in the US (2012) - Percentage Share Breakdown for Google and Others

FTC Keeps Close Watch on Search Engines to Ensure Consumer Protection

Google Comes Under the Radar of European Commission on Antitrust Rules

Online Search Ads Market to Witness a Steady Growth in China

Table 3: Online Search Ads Market in China (2012-2017) in US$ Million

Online Search Advertisements Faces Criticism for Being

Misleading and Discriminatory

2. RECENT INDUSTRY ACTIVITY

Google Changes Placement of Certain Online Search Advertisements

Google Launches Google Tags and Google Boost to Provide DIY

Services to Local Advertisers

Yodle Unveils Yodle Display

Microsoft Receives Regulatory Approval in US and Europe for its Partnership with Yahoo!

3. MARKET PARTICIPANTS

4. APPENDIX

For more information visit http://www.researchandmarkets.com/research/blhvwf/online_search_ad

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce, Advertising and Marketing

Sharing

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce, Advertising and Marketing