HANOVER, Germany--(BUSINESS WIRE)--Delticom, Europe’s leading internet tyre retailer, has been promoted to multiple digit champion. The Hanover-based company continues to set records 15 years after it was founded.
Delticom is on track to achieve a record, making more than half a billion in sales in 2013. The company also cracked the million mark: More than one million new customers purchased their tyres in the online stores of Delticom last year. For the first time in company history the number of repeat customers increased to more than half a million.
Delticom, whose actual commercial focus is on Europe, is well prepared for future growth. “Internet penetration varies significantly between individual countries. The overwhelming majority of European internet users has contributed to already-increasing online purchases*, including car tyres. Over the next few years we want to use the advantages of convenient tyre purchase to attract even more consumers to our online stores, in Germany to ReifenDirekt.de,“ says Delticom Board member, Andreas Prüfer. The internet is becoming more significant as a sales channel, including tyre sales. In this way, the attractive service package from the leading provider as well as favourable offers and prices has drawn more than 7.3 million customers to its Delticom online stores. “As the market leader we want to profit from the trend in online tyre sales going forwards“, adds fellow Board member, Philip von Grolman.
Many consumers get their information online before purchasing tyres. Alongside established test reports, consumers can view the recommendations and experiences of other car drivers. Reifentest.com is the largest manufacturer-independent test platform and provides impressive proof of just how great the interest of car drivers in objective, current information is. The number of test kilometres has increased from 100 million in 2004 to more than 5.2 billion within 10 years. Users in 20 of the corresponding language countries can use this for free. People interested in tyres will find not “just“ evaluations on car tyres, but also some for motorbike and SUV tyres.
Once the right tyres have been chosen, they need to be fitted on the vehicle. This can be arranged at the customer’s request by professional service partners cooperating with Delticom. The option to have a garage install your tyres can be chosen online direct upon purchasing the tyres. With 1,000 service partners in 2001, customers now have more than 37,000 service partners available worldwide; in Germany there are currently more than 8,800. And the network is still growing. On average, 50 new garages register every day to become a service partner of Delticom online stores – with no obligation to enter a contractual agreement. The service partners also benefit from this. They have the opportunity to get on board with the increasing significance of the internet and growing appreciation of Delticom online stores, allowing more customers to find out about them and their range of services.
The online stores of Europe’s leading internet tyre retailer enable interested parties to order tyres and wheels, as well as replacement car parts and accessories for just about any vehicle.
* Source: Eurostats, 2013, 59%
Company information: www.delti.com
Online stores in Germany, Austria and Switzerland:
Tyre tests: www.reifentest.com