Bobcat Company Marks 1 Million Loaders with Yearlong Celebration

Compact equipment and loader pioneer is first to reach major milestone

CONEXPO-CON/AGG 2014

WEST FARGO, N.D.--()--Bobcat Company will produce the millionth Bobcat® loader in 2014 and is celebrating all year long with the Bobcat “Unstoppable” campaign.

Although the millionth machine will roll off the line at the Bobcat Gwinner, N.D., facility sometime during the year, Bobcat Company is focused less on the actual millionth machine and more on what it signifies.

“This celebration is about what we’ve accomplished in building all 1 million loaders, which is unique in the compact equipment industry,” said Laura Ness Owens, Bobcat Company director of communication. “The Unstoppable theme signifies this is really just the beginning for Bobcat Company. Our 50th anniversary in 2008 celebrated our history and heritage, but the Unstoppable campaign celebrates this tremendous milestone and the fact that we have no plans to slow down.”

Contest
The celebration started in January, as Bobcat Company kicked off a contest to give away a Special Edition One-Millionth Bobcat Loader to whoever can best answer the question, “How does Bobcat make you unstoppable?” The contest is open to the general public through June 30, and entries will be judged on completeness and creativity. Bobcat is also giving smaller prizes to weekly and monthly winners who go on to qualify for the grand prize (the contest is open to residents of the continental United States and Canada, excluding Quebec).

Special-edition Bobcat Loaders
Bobcat unveiled its Special Edition One-Millionth Bobcat Loaders at the CONEXPO-CON/AGG trade show in Las Vegas, March 4 – 8. These skid-steer and compact track loader models have special paint and decaling schemes, and will be available through authorized Bobcat dealers in limited quantities during 2014. The show also featured displays commemorating the milestone and a mobile Bobcat Store offering special celebration merchandise, including a collectable limited-edition loader scale model (also available at the online Bobcat Store, www.bobcatstore.com).

WorkSaver magazine
The quarterly Bobcat Company magazine is showcasing special Million Loaders Celebration advertising and editorial content throughout the year, with feature articles on longtime customers who have helped Bobcat Company reach this milestone and whose lives and businesses have been positively impacted by Bobcat equipment. WorkSaver magazine subscriptions are offered free at www.bobcat.com.

Social media
Bobcat Company social media channels — Facebook, Twitter, LinkedIn, Google Plus, Flickr and YouTube — feature various elements of the celebration and Unstoppable content and promotions. Fans and followers can participate in merchandise giveaways and trivia contests, show pride by selecting a “pride badge,” share stories and read about how others are joining in the celebration. A special app enables customers to upload photos and apply a custom “One Million Strong” treatment.

Bobcat Company is also featuring several campaign videos, including a series called “On the Line,” which highlights the individuals behind the making of Bobcat loaders and the heart and soul they put into building them. Another video shows a morphing evolution of Bobcat loaders over the last 50 years.

“We are inviting everyone to celebrate with us,” said Ness Owens, “anyone who has ever bought, built, sold or used a Bobcat loader; has been drawn to compact equipment, or has had their lives positively impacted by Bobcat Company one way or another — they were all part of Bobcat reaching a million loaders, and they should all celebrate that.”

For more information on the celebration and the contest, and to access Bobcat social media channels, visit www.Bobcat.com/Million. Or visit our Facebook page at www.Facebook.com/BobcatCompany.

ABOUT BOBCAT COMPANY
Bobcat Company, headquartered in West Fargo, N.D., is a worldwide leader in the manufacturing and distribution of compact equipment. Bobcat compact equipment includes skid-steer, all-wheel steer and compact track loaders; compact excavators; mini-track loaders; VersaHandler® telescopic tool carriers; utility vehicles; and Toolcat utility work machines. Bobcat is a global brand with more than 600 dealer locations in North America and the leader in compact equipment — the industry’s original innovator, beginning more than 50 years ago with the first compact machine and predecessor to the skid-steer loader. For more information on Bobcat products, visit www.bobcat.com.

NOTE TO EDITORS: The public relations contact listed at the top of this press release is not for publication.

For additional information about Bobcat Company, its products and services, point your Web browser to www.bobcat.com/our_company/media_center. Bobcat® and the Bobcat logo are registered trademarks of Bobcat Company in the United States and various other countries.

©2014 Bobcat Company. All Rights Reserved.

Contacts

For Bobcat Company
Two Rivers Marketing
Michael TenClay, 515-557-2069
michaeltc@2rm.com
or
Please send reader inquiries to:
Doosan Infracore Construction Equipment
Jill Piela, 701-476-4243
250 E. Beaton Dr.
West Fargo, ND 58078
jill.piela@doosan.com

Special Edition One-Millionth Bobcat Loaders will be available in limited quantities during 2014. One of the loaders is also the grand prize for a contest Bobcat Company is running through June. (Photo: Business Wire)

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Release Summary

Bobcat will produce its millionth loader this year and is celebrating all year.

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Contacts

For Bobcat Company
Two Rivers Marketing
Michael TenClay, 515-557-2069
michaeltc@2rm.com
or
Please send reader inquiries to:
Doosan Infracore Construction Equipment
Jill Piela, 701-476-4243
250 E. Beaton Dr.
West Fargo, ND 58078
jill.piela@doosan.com