STOCKHOLM--(BUSINESS WIRE)--Regulatory News:
Millicom (Stockholmsbörsen: MIC) today unveiled Tigo Star, its striking new brand to propel takeup of its broadband, cable and pay-TV services.
Tigo Star will launch in Paraguay on 21 March, with launches in El Salvador and Costa Rica on 26 March before being rolled out to other markets in Latin America during 2014.
Tigo Star has been created as a distinct brand to highlight the broader range of services offered by Tigo that make up Millicom’s digital lifestyle proposition. Until now, Tigo has been a trusted name associated mainly with the mobile phone while its cable and entertainment services in seven Latin American countries have had a lower profile.
From today, consumers will see Tigo in a new light: with its name now shown prominently alongside Hollywood film images, popular TV shows and events to illustrate its wide content offering and the appeal of fast broadband and cable services as part of a complete offer.
Tigo Star will support the growth of Millicom’s cable services following the purchase of local fixed-line companies in Paraguay and Bolivia and its proposed satellite offering in Latin America. It will make bundled Tigo services even more attractive to consumers.
Tigo Star comes after the launch of the Tigo Sports channel in Paraguay last month with the 24-hour TV service coming to Bolivia soon.
Commenting on the launch, Millicom’s President and CEO, Hans-Holger Albrecht said “Tigo Star lights up the Tigo brand to show consumers how we offer a complete digital lifestyle that includes compelling entertainment and broadband services. Cable and entertainment is one of our four strategic growth pillars and the launch of Tigo Star is a significant step as we execute our plan to boost revenues in this category.”
Millicom is a leading international telecommunications and media company dedicated to emerging markets in Latin America and Africa. Millicom sets the pace when it comes to providing digital lifestyle services to the world’s emerging markets, giving access to the world, primarily through mobile devices. Operating in 15 countries, Millicom offers innovative and customer-centric products. Millicom employs more than 10,000 people and provides mobile, cable, broadband, TV content, online and financial services to over 50 million customers. Founded in 1990, Millicom is headquartered in Luxembourg and listed on NASDAQ OMX Stockholm under the symbol MIC. In 2013 Millicom generated revenue of $5.16 billion and EBITDA of $1.9 billion.
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