Convenience Store Leader Circle K to Release the All New The Original Protein Shot—Protein 15 from Pro Balance, Inc.

Circle K’s Midwest Region to Offer New Convenient Protein Shots Across Multi-State Territory

CLEARWATER, Fla.--()--Furthering its nationwide growth trajectory and account momentum with leading national accounts, Pro Balance, Inc., the holding company for The Original Protein Shot™ today announced its new, innovative platform of product shots called The Original Protein Shot--Protein 15™. The Original Protein Shot--Protein 15™ platform will be launched at select Circle K locations, www.circlek.com, by May 2014 beginning with its introduction into 395 stores in the company’s highly regarded Midwest Region. Circle K has become one of the most widely recognized convenience store brands, known worldwide for quality nutritional products and great customer on-the-go services.

“The partnership with Circle K further solidifies our industry leading position in the convenient protein category,” said Pro Balance Chairman, Tom Carlin. “Circle K is very knowledgeable about the consumer base it serves, especially with wellness and quality of life products; The Original Protein Shot--Protein 15™ line delivers a healthier option for a wide range of Circle K consumers.”

The Original Protein Shot™ is currently the #1 line of protein shots in North America, servicing on-the-go and health conscious consumers with its proprietary HydroMaxx™ protein blend and unique delivery system.

The Original Protein Shot--Protein 15™ comes in three favor profiles, all to be carried by Circle K, including Berry Wild, Strawberry Splash and Tropical Twist. Designed with the same attention to taste, nutritional efficacy and formulation as the first protein product with 28 grams of protein, The Original Protein Shot--Protein 15™ is specifically made for those seeking a protein supplement for everyday enjoyment at a slightly lower and more accessible price point, ranging from $1.99-$2.49 MSRP.

The Original Protein Shot--Protein 15™ boasts a number of important attributes to consumers. Made with all natural stevia, it contains 0 grams of sugar, is low in calories totaling 70, has no artificial sweeteners or flavors and consists of only pharmaceutical grade proteins. The Original Protein Shot--Protein 15™ was created to taste great, build and restore muscle tissue and provide on-the-go convenience for all ages.

"Circle K is a true leader in the convenience sector and their interest in our product sends a clear message that we have hit on something transitional within the liquid protein marketplace,” said Jim Nootbaar, Division Sales Manager, Pro Balance, Inc. “Validation continues from leaders like Circle K, Walgreens, CVS and so many others.”

Circle K is an international chain of convenience stores founded in 1951. Owned and operated by Canadian-based Couche-Tard it operates 7,000 circle K sites in the United States and 13 other countries.

For more information contact the Pro Balance, Inc. headquarters at 727-531-8506 and visit the web site at www.theproteinshot.com. For samples, press, merchandise, news information and product photography, please contact Shep Doniger at 561-637-5750 or sdoniger@bdcginc.com.

SAMPLES AND PRODUCT PHOTOGRAPHY AVAILABLE

Contacts

For Pro Balance Inc.
Shep Doniger, 561-637-5750
sdoniger@bdcginc.com

The Original Protein Shot--Protein 15 from Pro Balance, Inc. (Photo: Business Wire)

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Release Summary

Circle K to Carry the New The Original Protein Shot--Protein 15 from Pro Balance, Inc.

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Contacts

For Pro Balance Inc.
Shep Doniger, 561-637-5750
sdoniger@bdcginc.com