belVita and Dannon® Oikos® Partner to Help Get the Most Out of the Morning with The Productivity Pro, Laura Stack

New Collaboration Brings Crunchy belVita Biscuits and Dannon Oikos Yogurt Together to Help Americans Get More Out Of Morning

NEW YORK--()--It’s easy to find an excuse for skipping breakfast, often considered the most important meal of the day – busy schedules, early morning meetings and deadlines – we’ve heard them all. Thanks to the new partnership of crunchy belVita Breakfast Biscuits and Dannon® Oikos®* Greek Nonfat Yogurt, a quick and convenient start to your day can now be delicious too. With 12 grams of protein from Dannon Oikos** and the nutritious steady energy from belVita, this delicious pairing helps Americans get more out of morning.

“My guiding philosophy is maximum results in minimum time, and this could not be more important than in the morning,” said Laura Stack, The Productivity Pro. “As someone who’s constantly on-the-go, I’m always on the lookout for quick, convenient breakfast options that help me begin the day on a positive note so I don’t miss a beat. Thanks to this partnership with belVita and Dannon, I know I can take on whatever the day holds.”

Tips for getting the most out of morning:

  • The secret to a smooth, sane morning is doing as much as you can the night before. Leave as little preparation as possible until the last minute – you’ll thank yourself in the morning.
  • Spend twenty minutes at the end of each day planning your to-do list. When you download the next day’s activities beforehand, you can devote your morning to enjoyment rather than stress.
  • Be sure to start your morning with a delicious, balanced breakfast. Together, the nutritious steady energy of belVita and 12 grams of protein in Dannon Oikos Greek nonfat yogurt will help you get more out of your morning.

“A balanced breakfast of belVita Breakfast Biscuits, dairy and fruit is a great way to help fuel your morning with the wholesomeness of whole grains and protein, which is why our partnership with Dannon Oikos is a great complement,” said Scott Marcus, Senior Brand Manager, belVita. “Together, belVita and Dannon Oikos nonfat yogurt with a piece of fruit offer one convenient and delicious breakfast addition.”

Crunchy belVita Breakfast Biscuits are available in five flavors - Blueberry, Golden Oat, Cinnamon Brown Sugar, Chocolate and Apple Cinnamon - and are carefully baked to provide nutritious steady energy all morning long. Each individual package of four crunchy belVita Breakfast Biscuits is portioned for breakfast and provides 18-20 grams of whole grains, 3 grams of fiber and 3-4 grams of protein.

“Our commitment to finding innovative ways to help Americans make better food and snack choices shines through in this partnership with belVita,” said Michael Neuwirth, Senior Director of Public Relations, The Dannon Company. “We’re thrilled to be able to offer people a unique option for a breakfast addition thanks to the delicious pairing of Dannon Oikos and belVita Breakfast Biscuits.”

Dannon Oikos nonfat yogurt is made with a traditional Greek straining process that not only provides exceptional taste but also creates a creamy-thick consistency. It is also an excellent source of protein, with twice the amount found in regular lowfat yogurt.** Plus, with 0% fat, active yogurt cultures, and 80 to 130 calories per 5.3 oz depending on the flavor, Dannon Oikos nonfat yogurt can be a deliciously better-for-you part of every day.

Visit belVitabreakfast.com for more information, and connect with us on Facebook at facebook.com/belvita or on Twitter at twitter.com/belvita.

Visit OikosYogurt.com for more information, and connect with us on Facebook at facebook.com/oikos or on Twitter at twitter.com/oikos and www.facebook.com/mondelezinternational.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

About The Dannon Company, Inc.

Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.

*Oikos is a registered trademark of Stonyfield Farm, Inc. used under license by The Dannon Company, Inc.

**Contains 14% more of the Daily Value of protein (7g) than regular lowfat yogurt. OIKOS Greek Nonfat Yogurt: 12g (24%DV) protein. Regular Lowfat Yogurt: 5g (10%DV) protein per 5.3 oz.

Contacts

Media:
Mondelēz International
Julia Marget, +1 847-943-5678
news@mdlz.com
or
Edelman, on behalf of Mondelēz International
Sarah Kranick, 212-704-4462
Sarah.Kranick@Edelman.com
or
Edelman, on behalf of The Dannon Company
Blair Benjamin, 212-704-8268
Blair.Benjamin@Edelman.com

http://www.belvitabreakfast.com/

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Contacts

Media:
Mondelēz International
Julia Marget, +1 847-943-5678
news@mdlz.com
or
Edelman, on behalf of Mondelēz International
Sarah Kranick, 212-704-4462
Sarah.Kranick@Edelman.com
or
Edelman, on behalf of The Dannon Company
Blair Benjamin, 212-704-8268
Blair.Benjamin@Edelman.com