HOUSTON--(BUSINESS WIRE)--GankIt.com (OTCQB: GANK), one of the fastest growing online auction sites, is pleased to announce it is expanding its national television campaign as a result of the initial success of its recent marketing program.
Since buying media on CNN and Fox and reaching millions of viewers, GankIt has now purchased airtime on a wider variety of networks, including Comedy Central, Game Show Network, Oprah Winfrey Network and Animal Planet. GankIt will expand its national buys on these networks to widen market penetration as it explodes in popularity and moves closer to its goal of 500,000 members by November of this year.
“In an increasingly complex media landscape, GankIt has been able to leverage the connection between TV, social media and mobile,” said John Arnold, CEO of GankIt Corporation. He added, “We’ve seen a flood of traffic coming to the website that highlights the reach and engagement of our campaign.”
Commenting on social engagement and the convergence of media, Mike Proulx, co-author of “Social TV: How Marketers Can Reach and Engage with audiences by Connecting Television to Web, Social Media and Mobile,” writes, “Between 60-70 percent of people, when they’re watching TV, also have a second screen device, such as a laptop, an iPad or a mobile device.”
According to data from research company Frank N. Magid Associates, this year 80 percent of U.S. consumers will own a smartphone and 64 percent will own a tablet. For those aged 18 to 34, the smartphone or tablet will be their primary medium for entertainment.
GankIt has an active social media presence and recently rolled out a new mobile website to accommodate this massive mobile market. The expanded television campaign will begin airing this week.
GankIt is an engaging, interactive shopping experience where members enjoy a fair and honest venue with excellent customer service. The site offers the latest electronics from Apple (NASDAQ: AAPL) and others in an e-commerce setting, alongside industry giants such as eBay (NASDAQ: EBAY) and Amazon (NASDAQ: AMZN).
About GankIt Corporation (OTCQB: GANK)
GankIt Corporation is a publicly traded company on the OTC Market under the ticker symbol GANK. Headquartered in Houston, Texas, GankIt combines the excitement of the online auction in an e-commerce framework. GankIt.com is an entertaining, strategic and competitive online auction site where users have a chance to win brand new, factory-sealed merchandise. Consumers have fun while they vie for deep discounts on the hottest products, shipped directly to their doorstep.
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