LOS ANGELES--(BUSINESS WIRE)--Encore Media Partners announced today that it has signed an agreement with the American Film Market (AFM) for its 35th event, to be held November 5-12, 2014, in Santa Monica, California, extending Encore’s five-year engagement with the global motion picture market.
Under the agreement, Encore will collaborate with AFM on development of overall U.S. and international show marketing strategy and execution of attendee acquisition programs. Encore will provide AFM with a robust set of event-centric digital marketing services, including creative asset development, media planning/buying, online display advertising, data overlays, retargeting, native/social ads, email marketing, content marketing, creative/media optimization, and attribution. Encore will also work closely with AFM on new product and revenue initiatives.
“We are very pleased to be continuing our multi-year relationship with this global B2B event, which serves as a platform for nearly a billion dollars in film deals each year,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We look forward to leveraging the latest media and technologies to attract new buyers and filmmakers to the film capital of the world, and continuing to scale AFM’s digital marketing campaign, which last year delivered millions of impressions across 165 countries and territories.”
About the American Film Market (AFM)
Founded in 1981, AFM is the premier global marketplace for the independent motion picture production and distribution industry. More than 10,000 films have been launched at AFM, including 20 “Best Picture” Academy Award® winners. AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information is available at www.AmericanFilmMarket.com.
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. Encore collaborates with owners, organizers and agencies on attendee acquisition across multiple industries, domestic and international markets and traditional, digital and mobile media platforms. Learn more about Encore at www.EncoreMediaPartners.com and follow our ideas at www.ShowMarketingInsights.com.