TVB Analysis of Nielsen Local Live-Plus-Same-Day, Season-to-date Ratings, Shows Parity with National C3

- Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% -

NEW YORK--()--The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statements from Steve Lanzano, President and CEO of TVB and Bill Fine, President and GM of WCVB-TV and TVB Chairman:

“Season-to-date (October 2013 - January 2014), the Local Live-Plus-Same-Day (L+SD) data stream at -1% of C3, is below the national standard for the first time while the industry’s current standard for Local TV (Live Only) is increasingly less accurate. Live Only dropped to -26% below C3 in January 2014, and season-to-date, that data stream is already -18% below C3 - its lowest index to C3 (82), for that period, since 2010 (93),” said Lanzano.

Lanzano added, “In January, L+SD Primetime A25-54 Ratings were -9% below the C3 average across Nielsen’s Local Peoplemeter Markets. This is the lowest performance of the L+SD stream relative to C3, and marks the 4th consecutive month in which the L+SD data stream was at or below C3 - another indicator that time-shifted local viewing is growing.”

Bill Fine added, "The Live Only data stream has not been relevant, for years, in Local TV's time-shifting and screen-shifting world. This latest data provides conclusive proof. Local Broadcasters are actively providing viewers with high-demand news and entertainment video content on every screen and for every schedule. For the cross-platform model to succeed for advertisers, agencies, research companies and broadcasters, every viewer has to be counted and valued."

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About TVB

TVB is the not-for-profit trade association of America’s commercial broadcast television industry. To learn more visit www.tvb.org.

Contacts

TVB
Abby Auerbach, 212-891-2279
abby@tvb.org
or
JCIR
Joseph Jaffoni, Jennifer Neuman
212-835-8500
tvb@jcir.com

Release Summary

The current Live Only TV ratings standard is increasingly less accurate in a time-shifting world as TVB analysis reveals Nielsen’s Local Live-Plus-Same-Day ratings are at parity with National C3.

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Contacts

TVB
Abby Auerbach, 212-891-2279
abby@tvb.org
or
JCIR
Joseph Jaffoni, Jennifer Neuman
212-835-8500
tvb@jcir.com