CHANDLER, Ariz.--(BUSINESS WIRE)--The National Academy of Sports Medicine (NASM), a leader in health and fitness education, launched its first ever, national infomercial on March 10. With the industry growing rapidly and Certified Personal Training careers expected to increase 13 percent in the next decade, the infomercial aims to educate fitness enthusiasts and job seekers alike on the thriving profession.
To provide a source of inspiration and showcase the faces behind the career, NASM Certified Personal Trainers’ (CPTs) experiences and client success stories are at the center of the infomercial. The featured CPTs and three of their clients, who collectively lost approximately 400 pounds, share their emotional journeys with viewers. With the help of their personal trainers, these clients significantly improved their health and overall well-being, and some were motivated to become CPTs themselves.
“Stories like the ones featured are the driving force behind why this career is booming,” said Andrew Wyant, president of NASM. “Because these personal stories are so visual and uplifting in nature, telling them through this format allows NASM to reach a mass market and speak directly to individuals who are looking to make a meaningful impact and have a successful career.”
In addition to the stories of achievement, the 28-minute spot outlines the fundamentals for getting started and tools needed to establish a long-lasting career as a CPT. NASM’s esteemed Optimum Performance Training™ (OPT™) model, the industry’s first and most respected evidence-based training system, is also featured.
Produced by Chris Strand and the Strand Creative Group, the infomercial was filmed in Los Angeles, Calif., and Chandler, Ariz. The spot rolls out in more than 15 markets on cable networks such as FOX, NBC and Bravo, and after an initial test period, is scheduled to air regularly throughout 2014. To view the infomercial online, visit: nasm.org/infomercial.
Since 1987, the National Academy of Sports Medicine (NASM) has been a global leader in providing evidence-based certifications and advanced credentials to health and fitness professionals. In addition to its NCCA-accredited fitness Certified Personal Trainer (CPT) certification, NASM offers a progressive career track with access to Advanced Specializations including the Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES), Continuing Education courses, and accredited Bachelor and Master Degree programs. The NASM educational continuum is designed to help today’s health and fitness professionals enhance their career while empowering their clients to live healthier lives.
To learn more about NASM certifications, visit www.nasm.org or call 1.800.460.NASM. For news, industry insight and promotions, subscribe to the latest issue of The Training Edge and follow us on Facebook or Twitter.